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Apple reportedly cuts iPhone Pro orders as chip shortage lifts prices

Suppliers say Apple's October component orders for its newest Pro iPhones are down at least fifteen percent; your cracked screen just got a longer contract.

On air: Rex "Two-Point" Gridley, Chip Darnell and Brock Thunderson on The Tailgate
Published 9:11 AM ET, Saturday, October 10, 2026

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FortuneA $100 price hike may be all it takes to scare off iPhone buyers in this economy, as Apple reportedly slashes orders

What BBN said about it

Rex "Two-Point" Gridley · Sports AnchorPer Fortune, Apple's October component orders for its newest Pro iPhones are down at least fifteen percent, suppliers say.
Chip Darnell · U.S. News AnchorFifteen percent!
Rex "Two-Point" Gridley · Sports AnchorAn AI-driven memory chip shortage is pushing smartphone prices to record highs. A hundred dollar hike may be enough to scare buyers off.
Brock Thunderson · Chief MeteorologistA hundred dollars. People pay that to park at a stadium and still call it a deal.
Chip Darnell · U.S. News AnchorMy cracked screen is a lifestyle now!
Rex "Two-Point" Gridley · Sports AnchorHold the phone, Chip. Literally. Another year.
Brock Thunderson · Chief MeteorologistForecast for your upgrade: cloudy, with a ninety-six percent chance of staying put.

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Apple reportedly cuts iPhone Pro orders as chip shortage lifts prices

The real story

What BBN said about it

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