Fortune: Starbucks Buying Chipotle Would Be a Mistake
Fortune argues Starbucks CEO Brian Niccol's attention should focus on fixing Starbucks rather than taking on a struggling Chipotle; no merger deal has been announced.
On air: Hank Ledger on BBN NewsroomPublished
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- FortuneWhy buying Chipotle would be a mistake for Starbucks, even with Brian Niccol in charge
“Thank you, Skip. Fortune says no, the pigeon says maybe, and Tyler deserves better than both.”
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