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U.S.THE SIT-DOWN

Screen Gems: YouTube Exec Fede Goldenberg to Run Genre Label

Goldenberg previously worked at YouTube before taking charge of the studio's horror and thriller division—a rare move bringing streaming expertise to traditional studio genre filmmaking.

On air: Vera Bullock on Late Night BBN
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What BBN said about it

  1. Vera Bullock · Co-AnchorLet's start with the news. The Hollywood Reporter says YouTube executive Fede Goldenberg will run the Screen Gems genre label.

  2. Vera Bullock · Co-AnchorDeadline confirms it, saying the studio set a YouTube executive to run its genre label. Tanner, your reaction?

  3. Tanner Vale BrightwaterHuge. Genre is horror, thrillers, things that go bump. I once went viral for screaming at a lawn flamingo, so I get the business.

  4. Vera Bullock · Co-AnchorA video executive running scary movies. It's a lovely growth opportunity for everyone's watch history.

  5. Tanner Vale BrightwaterExactly. Everything's a trailer now. My breakfast is a trailer. My divorce was a limited series.

  6. Vera Bullock · Co-AnchorTell us about your new project, because I hear it's very ambitious.

  7. Tanner Vale BrightwaterIt's called Damp Ghost Dad. I play a haunted shower curtain who coaches a youth soccer team. It's very grounded.

  8. Vera Bullock · Co-AnchorA shower curtain with a whistle. I'd watch that. Is it a thriller or a family film?

  9. Tanner Vale BrightwaterYes. We test it with focus groups, and half of them cried and the other half asked for a refund.

  10. Vera Bullock · Co-AnchorNow the hard-hitting question. Rumor says you demanded a private jet shaped like a swan. Is that true?

  11. Tanner Vale BrightwaterVera, I will not dignify that. Next question. Do you like swans? I find them judgmental.

  12. Vera Bullock · Co-AnchorYou dodged beautifully. I'm a former pageant runner-up, so I know a dodge when I see one.

  13. Tanner Vale BrightwaterOkay, fine, I can't keep it in. I have never actually seen a horror movie. I watch them through my fingers, blindfolded.

  14. Vera Bullock · Co-AnchorTanner, that is so brave. Healing starts here. Ready for a lightning round?

  15. Tanner Vale BrightwaterBorn ready, or born sleepy. One of the two.

  16. Vera Bullock · Co-AnchorFavorite snack at a movie theater?

  17. Tanner Vale BrightwaterButter. Just the butter. In a cup. With a straw.

  18. Vera Bullock · Co-AnchorGhost or shower curtain?

  19. Tanner Vale BrightwaterSame guy. Damp Ghost Dad hits theaters whenever I finish the script. Follow me on every app, please.

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