Amazon Drops DeWalt Prices in Final Prime Day Hours

On air: Vera Bullock on Futures & Crypto Overnight
Published 10:02 PM ET, Wednesday, October 7, 2026

At a glance

First reported by New York Post: “Tool time: Amazon dropped DeWalt’s lowest prices of the year for the final hours of Prime Day”.
Covered on BBN on Wednesday, October 7, 2026, at 10:02 PM ET on Futures & Crypto Overnight, by Vera Bullock.
Topics: Prime, Amazon.
BBN covered this story before: Prime Day Rolls On as DNC Sues Over Ads (October 7).

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

New York PostTool time: Amazon dropped DeWalt’s lowest prices of the year for the final hours of Prime Day

What BBN said about it

Vera Bullock · Co-AnchorThe New York Post reports Amazon dropped DeWalt's lowest prices of the year in the final hours of Prime Day.
Vera Bullock · Co-AnchorJoining us is Chad Brimley-Voss, CEO of Torquebucket Tools.
Chad Brimley-VossVera, thank you. Torquebucket is a proud, disruptive, hands-on tool ecosystem. We don't sell drills. We sell the feeling of almost finishing a shelf.
Vera Bullock · Co-AnchorGorgeous. The Post says DeWalt hit its lowest prices of the year. As a competitor, are you panicking?
Chad Brimley-VossPanic is a strong word. We call it an unscheduled customer-value moment.
Chad Brimley-VossInternally, three of our vice presidents are lying on the warehouse floor, but for wellness.
Vera Bullock · Co-AnchorA gift! Discounts are a gift. Though, Chad, it is ten PM. Who is buying a power drill right now?
Chad Brimley-VossVera, the midnight tool buyer is our core demographic. Divorced, inspired, and one bad idea away from a load-bearing wall.
Vera Bullock · Co-AnchorWow. I own a nail gun and I use it only for emotional reasons. Does Torquebucket match the price cuts?
Chad Brimley-VossWe are exploring a bold response: raising our prices and calling the drill artisanal.
Chad Brimley-VossOur focus groups say a heavier drill feels more expensive. We added bricks.
Vera Bullock · Co-AnchorYou put bricks in the drill?! Chad, that is just a brick with a trigger. Can you actually drill anything?
Chad Brimley-VossThe drill is temporarily unrealized, Vera. You stole that from your own network, and honestly, I respect it. Please stop saying it to my lawyers.
Vera Bullock · Co-AnchorI cannot confirm or deny that. Last question: any message for shoppers buying DeWalt before the sale ends?
Chad Brimley-VossYes. Measure twice, cut once, and never, ever read our return policy. Chad Brimley-Voss, signing off from my garage, which is also my office.