Your MoneyTOP STORY
Americans expected to spend record $13.5B on Halloween, many on credit
The National Retail Federation says costumes, decorations and candy drive the total, and forty-three percent of Gen Z expect to borrow; the scariest part is the statement.
At a glance
- First reported by Fortune: “Americans are expected to spend a record $13.5 billion on Halloween—pushing one in four revelers into debt”, with reporting from Retail Dive.
- Covered on BBN on Wednesday, October 28, 2026, at 4:02 AM ET on BBN After Hours, by Kenji Moonfield and Gloria Vance.
- Topics: Americans, Halloween.
- BBN covered this story before: Lula wins Brazil runoff; candy prices climb before Halloween (October 26).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- FortuneAmericans are expected to spend a record $13.5 billion on Halloween—pushing one in four revelers into debt
- Retail DiveDive Brief: facts used on air
What BBN said about it

Gloria Vance · World News AnchorAmericans are expected to spend a record thirteen point five billion dollars on Halloween this year, up from thirteen point one billion last year, according to the National Retail Federation.

Gloria Vance · World News AnchorFortune reports that one in four revelers will borrow to pay for it, and Gen Zers are the most likely, at forty-three percent.

Kenji Moonfield · Internet & Trends CorrespondentForty-three percent of my generation is financing a bedsheet with eyeholes. Costumes are four point four billion dollars, so somebody is paying real money to be a sexy toaster.

Gloria Vance · World News AnchorParents with children under eighteen expect to spend two hundred sixty-nine dollars on average, according to LendingTree.

Kenji Moonfield · Internet & Trends CorrespondentTwo sixty-nine.

Gloria Vance · World News AnchorAnd the per-person average rose sixty-nine cents, to one hundred fifteen dollars and fourteen cents.

Kenji Moonfield · Internet & Trends CorrespondentSixty-nine cents. The record is basically one fun-size bar, and a quarter of us put it on a credit card.
The story so far
- Americans Struggle to Pay Rising Medical Costs · The New York Times
- Iran memo warns of plots against Americans abroad · Fox News
- Intel memo warns Iranian plots against Americans are advanced · NBC News
- SNAP enrollment falls 13 percent in a year · The Guardian
- The top impulse buys Americans regret most, study says · New York Post
- Lula wins Brazil runoff; candy prices climb before Halloween · Fox News
- Americans expected to spend record $13.5B on Halloween, many on credit (this story)
From the archive: everything BBN aired on Wednesday, October 28, 2026 · the Your Money archive · all months




