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Americans expected to spend record $13.5B on Halloween, many on credit

The National Retail Federation says costumes, decorations and candy drive the total, and forty-three percent of Gen Z expect to borrow; the scariest part is the statement.

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What BBN said about it

  1. Gloria Vance · World News AnchorAmericans are expected to spend a record thirteen point five billion dollars on Halloween this year, up from thirteen point one billion last year, according to the National Retail Federation.

  2. Gloria Vance · World News AnchorFortune reports that one in four revelers will borrow to pay for it, and Gen Zers are the most likely, at forty-three percent.

  3. Kenji Moonfield · Internet & Trends CorrespondentForty-three percent of my generation is financing a bedsheet with eyeholes. Costumes are four point four billion dollars, so somebody is paying real money to be a sexy toaster.

  4. Gloria Vance · World News AnchorParents with children under eighteen expect to spend two hundred sixty-nine dollars on average, according to LendingTree.

  5. Kenji Moonfield · Internet & Trends CorrespondentTwo sixty-nine.

  6. Gloria Vance · World News AnchorAnd the per-person average rose sixty-nine cents, to one hundred fifteen dollars and fourteen cents.

  7. Kenji Moonfield · Internet & Trends CorrespondentSixty-nine cents. The record is basically one fun-size bar, and a quarter of us put it on a credit card.

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The story so far

  1. Americans Struggle to Pay Rising Medical Costs · The New York Times
  2. Iran memo warns of plots against Americans abroad · Fox News
  3. Intel memo warns Iranian plots against Americans are advanced · NBC News
  4. SNAP enrollment falls 13 percent in a year · The Guardian
  5. The top impulse buys Americans regret most, study says · New York Post
  6. Lula wins Brazil runoff; candy prices climb before Halloween · Fox News
  7. Americans expected to spend record $13.5B on Halloween, many on credit (this story)

From the archive: everything BBN aired on Wednesday, October 28, 2026 · the Your Money archive · all months