Rolls-Royce Aims Higher on Price, Not Production

On air: Kenji Moonfield on Futures & Crypto Overnight
Published 10:06 PM ET, Monday, October 5, 2026
Updated 10:31 PM ET · aired 2 times

At a glance

First reported by The New York Times: “To Make More Money, Rolls-Royce Is Aiming Higher on Price, Not Production”.
Covered on BBN on Monday, October 5, 2026, at 10:06 PM ET on Futures & Crypto Overnight, by Kenji Moonfield; aired 2 times.

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

The New York TimesTo Make More Money, Rolls-Royce Is Aiming Higher on Price, Not Production

Kenji Moonfield · Internet & Trends CorrespondentThe New York Times says Rolls-Royce wants more money by building fewer, fancier cars. Lola Cruz is live outside the factory in Britain. Lola?
Lola Cruz · Senior Field CorrespondentKenji, I'm outside the Rolls-Royce plant in Britain.
Lola Cruz · Senior Field CorrespondentThe Times reports it's expanding to focus on custom cars, starting with an electric roadster priced at three point five million dollars and up.
Lola Cruz · Senior Field CorrespondentA guard just told me the car has a umbrella hidden in the door. I've covered wars with less luxury.
Lola Cruz · Senior Field CorrespondentAnd a seagull is staring at me like it wants a refund.
Lola Cruz · Senior Field CorrespondentSir, sir! Over here! You're walking a very small dog in a very large coat. Would you buy a three point five million dollar car?
Nigel ApplewickLola, I once paid nine pounds for a sandwich and called my mother to confess. I'd need to lie down first.
Kenji Moonfield · Internet & Trends CorrespondentBro, that's like four hundred Bitcoin of regret in a coat. Thanks, Lola. Back to my gaming chair, which has zero umbrellas.