Porsche Aims for Exclusivity, 20% Higher Average Price

What BBN said about it

1. 

   Hank Ledger · Lead AnchorThis is a BBN special report. The Wall Street Journal reports Porsche plans to become more exclusive as it plots a path to higher profitability.

2. 

   Hank Ledger · Lead AnchorThe sports car maker said it will offer more higher-end vehicles and aim to raise its average selling price by about twenty percent.

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   Hank Ledger · Lead AnchorThat affects buyers, dealers and shareholders in Stuttgart. The WSJ frames it as a shift in luxury auto positioning amid market pressures.

4. 

   Hank Ledger · Lead AnchorFor markets, the question is margins. Higher prices can lift profit per car, but fewer buyers could mean lower volume.

5. 

   Hank Ledger · Lead AnchorWatch Porsche shares in Frankfurt this morning.

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   Hank Ledger · Lead AnchorElsewhere, S and P futures are down one hundredth of a percent, and Dow futures are down point two six.

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   Hank Ledger · Lead AnchorNext to watch: how rivals respond.

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   Vera Bullock · Co-AnchorRaising prices twenty percent is not elitism, Hank. It is a gift from God wrapped in leather seats.

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   Dale Bearman · Chief Skeptic & ContributorCharging more for fewer cars? Marvellous. Bubble, Vera. Soon the waiting list will have a waiting list, and then a bunker.

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    Vera Bullock · Co-AnchorSays the man who drives a bicycle with a basket. Dale, you cannot afford the brochure.

11. 

    Hank Ledger · Lead AnchorDesk verdict: exclusive means expensive, and my beans remain unavailable in any trim level. Back in a moment.