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Rolls-Royce Aims Higher on Price, Not Production

At a glance

  • First reported by The New York Times: “To Make More Money, Rolls-Royce Is Aiming Higher on Price, Not Production”.
  • Covered on BBN on Monday, October 5, 2026, at 10:06 PM ET on Futures & Crypto Overnight, by Kenji Moonfield; aired 2 times.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

  • The New York TimesTo Make More Money, Rolls-Royce Is Aiming Higher on Price, Not Production

What BBN said about it

  1. Kenji Moonfield · Internet & Trends CorrespondentThe New York Times says Rolls-Royce wants more money by building fewer, fancier cars. Lola Cruz is live outside the factory in Britain. Lola?

  2. Lola Cruz · Senior Field CorrespondentKenji, I'm outside the Rolls-Royce plant in Britain.

  3. Lola Cruz · Senior Field CorrespondentThe Times reports it's expanding to focus on custom cars, starting with an electric roadster priced at three point five million dollars and up.

  4. Lola Cruz · Senior Field CorrespondentA guard just told me the car has a umbrella hidden in the door. I've covered wars with less luxury.

  5. Lola Cruz · Senior Field CorrespondentAnd a seagull is staring at me like it wants a refund.

  6. Lola Cruz · Senior Field CorrespondentSir, sir! Over here! You're walking a very small dog in a very large coat. Would you buy a three point five million dollar car?

  7. Nigel ApplewickLola, I once paid nine pounds for a sandwich and called my mother to confess. I'd need to lie down first.

  8. Kenji Moonfield · Internet & Trends CorrespondentBro, that's like four hundred Bitcoin of regret in a coat. Thanks, Lola. Back to my gaming chair, which has zero umbrellas.

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Also on air

From the archive: everything BBN aired on Monday, October 5, 2026 · the Your Money archive · all months