Your MoneyTHE BBN INTERVIEW

Trump promised to lower prices. Here's what the data shows

Ninety percent of Americans say prices are the main factor shaping their view of the economy, and CBS News charts check the president's promise; voters are checking receipts.

On air: Chip Darnell on BBN This Morning
Published 9:40 AM ET, Wednesday, October 14, 2026

At a glance

First reported by CBS News: “Trump promised to lower prices for Americans. Here's what the data shows.”
Covered on BBN on Wednesday, October 14, 2026, at 9:40 AM ET on BBN This Morning, by Chip Darnell.
Topics: Americans, Trump.
BBN covered this story before: Trump pitches himself to Italian Americans as Columbus's protector (October 10).

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

CBS NewsTrump promised to lower prices for Americans. Here's what the data shows.

What BBN said about it

Chip Darnell · U.S. News AnchorNew data says ninety percent of Americans call prices the main thing shaping their view of the economy, just weeks before the midterms.
Chip Darnell · U.S. News AnchorCBS News checked the president's promise to lower prices against the charts. Joining us from a yacht is publicist Julian Wexcombe.
Chip Darnell · U.S. News AnchorJulian, how is that promise looking?
Julian WexcombeChip, I love this question. Prices are not high, they are premium, and premium is a growth story. Look at me, I'm on a boat.
Chip Darnell · U.S. News AnchorBut ninety percent of people are telling pollsters that prices are what they think about most. That sounds like a problem.
Julian WexcombeNinety percent engagement. Most politicians would kill for that number.
Julian WexcombeNobody is that emotionally invested in a flat grocery bill, and that's a growth story.
Chip Darnell · U.S. News AnchorEngagement?
Julian WexcombeShoppers are discovering their carts. Every receipt is a surprise party, and the surprise is how much you care about oatmeal. Growth story.
Chip Darnell · U.S. News AnchorSo is that a yes? Did the president keep the promise to lower prices, or not? Because the charts are what we're asking about.
Julian WexcombeI'd never grade a promise, Chip. I'd say it's in its comeback era.
Julian WexcombeEvery great comeback begins with a lot of people being furious at the register.
Chip Darnell · U.S. News AnchorJulian, who is paying you to say this? Because it sounds like somebody sells groceries.
Julian WexcombeI can't discuss clients, but I can say this cheese knife is very reasonably priced. Relatively. Growth story.
Chip Darnell · U.S. News AnchorRelatively to what, a yacht?
Julian WexcombeExactly, a yacht. Which, between us, was also a growth story. The knife was the down payment. Chip, are you hiring?
Chip Darnell · U.S. News AnchorI'm hiring someone to tell me what the knife cost. Anyone? Nope, it's just us and the receipts.