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From the interview

  1. Dale BearmanDoctor, why do people flip the pillow?

  2. Dr. Beatrix Okonkwo-LundThey want the cool side. It exists, but only for eleven seconds. We timed it on one hundred and twelve sleepers.

The best answers, in Shorts

  • The Cool Side of the Pillow Lasts Eleven SecondsDr. Beatrix Okonkwo-Lund · Ep 10
  • Why This Sleep Expert Sleeps DiagonallyDr. Beatrix Okonkwo-Lund · Ep 10

Parody and entertainment: the expert, the institute, the studies and every number are invented.