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Chinese brands drop Mbappé after 'Chinese dictator' meme remark
Dairy giant Mengniu and cheese maker Milkground ended their deals on Tuesday, and Chinese media say CCTV will stop showing La Liga matches.
Watch it as it aired: Rex "Two-Point" Gridley and Vera Bullock on this story, from BBN Newsroom at 3:35 PM ET. Cartoon anchors, real headline: the facts are ESPN's, the jokes are ours.

At a glance
- First reported by ESPN: “Chinese brands drop Mbappé after comment about 'Chinese dictator' meme”, with reporting from Al Jazeera, Yahoo Sports, ABC News and NBC News.
- Covered on BBN on Tuesday, October 27, 2026, at 3:35 PM ET on BBN Newsroom, by Rex "Two-Point" Gridley and Vera Bullock.
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- ESPNChinese brands drop Mbappé after comment about 'Chinese dictator' meme
- Al JazeeraKylian Mbappe loses Chinese sponsors for calling Mao ‘Chinese dictator’ October 27, 2026 · facts used on air
- Yahoo SportsThree Chinese Brands Drop Kylian Mbappé Over Alleged Mao Dictator Joke - Yahoo Sports October 27, 2026 · facts used on air
- ABC NewsChinese sponsors cut ties with Kylian Mbappé after Mao meme backlash - ABC News October 27, 2026 · facts used on air
- NBC NewsMao, memes and Mbappé: Chinese brands drop soccer star in fury over ‘dictator’ joke October 27, 2026 · facts used on air
What BBN said about it

Rex "Two-Point" Gridley · Sports AnchorKylian Mbappé asked about his favorite meme of himself, laughed, and said it's the one where he's a Chinese dictator, and three Chinese sponsors dropped him on Tuesday.

Rex "Two-Point" Gridley · Sports AnchorDongpeng, Mengniu and Milkground are all gone, and Dongpeng says it has a zero-tolerance policy toward behavior that offends national sentiments.

Vera Bullock · Co-AnchorI'd call that three partners choosing a more focused portfolio, Rex. Very thorough of them.

Rex "Two-Point" Gridley · Sports AnchorLook, it gets worse. His nickname in China is Guigui, which means turtle, from a Ninja Turtles meme, and they loved the turtle.

Vera Bullock · Co-AnchorSo he was a beloved cartoon reptile, and the brands dropped the reptile, not the footballer?

Rex "Two-Point" Gridley · Sports AnchorChinese media say state broadcaster CCTV will stop showing La Liga matches, and La Liga has apologized and distanced itself from him.

Vera Bullock · Co-AnchorThat's a league taking a hit for one player, Rex. That is a team sport.

Rex "Two-Point" Gridley · Sports AnchorVera, that's exactly right. That's the whole point of a team.

Vera Bullock · Co-AnchorHe posted an apology calling it ill-judged, so the turtle has pulled his head in and kept the shell.
More Shorts
All videos →From the archive: everything BBN aired on Tuesday, October 27, 2026 · the Sports archive · all months


Photo: Gage Skidmore · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
Photo: Timmy96 · CC0 · Wikimedia Commons · altered by BBN
Photo: Troutfarm27 · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0
Photo: Michael Barera · CC BY-SA 4.0 · Wikimedia Commons
Photo: Peabody Awards · CC BY 2.0 · Wikimedia Commons · altered by BBN

