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Campaigns text voters with AI chatbots ahead of midterms

Campaigns are using AI chatbots to text voters, and in most states they don't have to say so; one candidate's team got replies from about 1.7 percent.

▶ As it aired · Tech

Watch it as it aired: Hank Ledger and Vera Bullock on this story, from #Trending at 7:37 AM ET. Cartoon anchors, real headline: the facts are CBS News's, the jokes are ours.

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What BBN said about it

  1. Hank Ledger · Lead AnchorA Democrat running in West Virginia says he is personally pretty against AI, and his campaign now uses AI chatbots to text voters, CBS News reports.

  2. Vera Bullock · Co-AnchorThat's a candidate who knows his own limits and hired someone who doesn't. Automated outreach, delivered with a personal touch.

  3. Hank Ledger · Lead AnchorTwenty-three thousand texts went out. About four hundred people wrote back, roughly one point seven percent.

  4. Vera Bullock · Co-AnchorFour hundred conversations, Hank. That's a packed town hall, and nobody had to find parking.

  5. Hank Ledger · Lead AnchorSo who is texting me about my car's extended warranty, and does it vote? Is the thing telling people it's a robot?

  6. Vera Bullock · Co-AnchorHis does, at the start of every conversation. In most states there's no requirement to say so, which we'd call flexible transparency.

  7. Hank Ledger · Lead AnchorTwenty-three thousand texts, four hundred replies, roughly one point seven percent. That's a better response rate than most junk mail, Vera, and at least the mail doesn't pretend to be a friend.

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