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Democrats turn to influencers to win back Latino voters
Democrats are enlisting Latino content creators to rebuild support after losing ground with the voting bloc, which has grown disenchanted with both major parties.

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Kenji Moonfield · Internet & Trends CorrespondentNPR reports Democrats lost ground with Latino voters, so they're hiring Latino content creators to win them back. Real plan. Real ring lights.

Brock Thunderson · Chief MeteorologistContent creators? Is that a type of front? Warm air meeting a man with a tripod?

Kenji Moonfield · Internet & Trends CorrespondentThey make videos, Brock. People watch them. Sometimes between a taco review and an unboxing.

Brock Thunderson · Chief MeteorologistSo the party's message now arrives sandwiched between a taco and a box.

Kenji Moonfield · Internet & Trends CorrespondentSponsored by democracy. Swipe up to vote.

Brock Thunderson · Chief MeteorologistSwipe where?

Kenji Moonfield · Internet & Trends CorrespondentNever mind. NPR says voters soured on both parties, so this is a rebrand.

Brock Thunderson · Chief MeteorologistRight. Both parties lost them and one hired a guy with a ring light. I'd have started with a phone call.

Kenji Moonfield · Internet & Trends CorrespondentA call?

Brock Thunderson · Chief MeteorologistI'll do it myself. First post: light drizzle, bring a coat. Hashtag drizzle.

Kenji Moonfield · Internet & Trends CorrespondentZero likes. Hashtag trending: hashtag Drizzle.

