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TechTECH WATCH

Gudea uses AI to help groups head off social media crises

Gudea tracks how rumors and stories spread online, aiming to flag posts, from AI-generated misinformation to damaging rumors, before they snowball; the internet now has a forecast desk.

Photo: Gudea
Photo: Jastrow · Public domain · Wikimedia Commons · altered by BBN

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What BBN said about it

  1. Hank Ledger · Lead AnchorTechCrunch reports on a company called Gudea, which tracks how stories and rumors spread online and calls itself the storm tracker for the internet.

  2. Hank Ledger · Lead AnchorThe pitch is that one small post, whether it's AI-generated misinformation, hate speech or a damaging rumor, can snowball into a much bigger public controversy.

  3. Vera Bullock · Co-AnchorSo it's basically a security system for your online reputation. Stop the problem before it becomes a problem.

  4. Hank Ledger · Lead AnchorThe report is an early summary, so how well it works is not something we can tell you.

  5. Vera Bullock · Co-AnchorBut if rumors get tracked like storms, they'll need names. I'm voting for Gerald.

  6. Hank Ledger · Lead AnchorGerald.

  7. Vera Bullock · Co-AnchorGerald makes landfall over downtown, and suddenly everyone's convinced the mayor is secretly a lizard.

  8. Hank Ledger · Lead AnchorThat one is not a rumor. It's an inventory.

  9. Vera Bullock · Co-AnchorThen I'd like the tracker pointed at my own posts before I hit send.

  10. Hank Ledger · Lead AnchorCan it warn me before you bring up conspiracy theories?

  11. Vera Bullock · Co-AnchorHank, that one is already a category five.

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