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Instagram tests 90-minute videos, a format its boss long opposed

Instagram's new Features format is being tested with a small group of creators in the U.S. and Brazil; there's no ad-revenue sharing yet.

On air: Dr. Nina Byte and Kenji Moonfield on BBN After Hours
Published 3:26 AM ET, Tuesday, October 27, 2026

At a glance

First reported by TechCrunch: “Watch out, YouTube — Instagram goes from short-form to 90-minute videos”, with reporting from Shacknews, The Next Web and World Today News.
Covered on BBN on Tuesday, October 27, 2026, at 3:26 AM ET on BBN After Hours, by Dr. Nina Byte and Kenji Moonfield.
Topics: YouTube.
BBN covered this story before: Viewer asks: Obama's prayers and YouTube's algorithm (October 26).

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

TechCrunchWatch out, YouTube — Instagram goes from short-form to 90-minute videos
ShacknewsInstagram is testing 90-minute videos October 26, 2026 · facts used on air
The Next WebInstagram tests 90-minute horizontal videos called Features October 26, 2026 · facts used on air
World Today NewsInstagram Tests 90-Minute Videos to Rival YouTube Without Ad Revenue Share - World Today News October 26, 2026 · facts used on air

Dr. Nina Byte · Tech & Science CorrespondentInstagram is testing videos up to ninety minutes, in horizontal, and its boss Adam Mosseri said, "For a long time, I have been against doing long-form video on Instagram."
Kenji Moonfield · Internet & Trends CorrespondentYouTube pays creators fifty-five percent of ad revenue. Instagram's offer is a spokesperson and the word exploring.
Kenji Moonfield · Internet & Trends CorrespondentMeta says it's too early to share a long-term monetization model.
Dr. Nina Byte · Tech & Science CorrespondentSo creators get ninety minutes of upload time and Meta gets to keep exploring.