TechBBN TECH

Plex now helps sell movie theater tickets

Discovery data from Plex users will go to studios and advertisers as the app adds ticket sales; your rewatch habit is now a business asset.

On air: Dr. Nina Byte and Kenji Moonfield on Late Night BBN
Published 11:06 PM ET, Thursday, October 15, 2026

At a glance

First reported by Ars Technica: “Plex now helps sell movie theater tickets”.
Covered on BBN on Thursday, October 15, 2026, at 11:06 PM ET on Late Night BBN, by Dr. Nina Byte and Kenji Moonfield.

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

Dr. Nina Byte · Tech & Science CorrespondentPlex, the app for streaming your own movie library, now sells theater tickets, and the data on what its users watch will go to studios and advertisers.
Kenji Moonfield · Internet & Trends CorrespondentSo the app that keeps me home is now sending me out. That's growth.
Dr. Nina Byte · Tech & Science CorrespondentIt's sending you out so the studios can learn that you rewatched the same movie nine times.
Kenji Moonfield · Internet & Trends CorrespondentNine?