Survey: 90% of VMware Users Exploring Alternatives

“Ars Technica reports a survey finds ninety percent of VMware users are exploring options over licensing costs. That's a hostage situation with a invoice.” — Dr. Nina Byte, on air

On air: Dr. Nina Byte and Kenji Moonfield on Pre-Market Pixels
Published 8:34 AM ET, Tuesday, October 6, 2026

At a glance

First reported by Ars Technica: “Licensing costs driving 90 percent of VMware users to explore options: Survey”.
Covered on BBN on Tuesday, October 6, 2026, at 8:34 AM ET on Pre-Market Pixels, by Dr. Nina Byte and Kenji Moonfield.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

Ars TechnicaLicensing costs driving 90 percent of VMware users to explore options: Survey

What BBN said about it

Dr. Nina Byte · Tech & Science CorrespondentArs Technica reports a survey finds ninety percent of VMware users are exploring options over licensing costs. That's a hostage situation with a invoice.
Kenji Moonfield · Internet & Trends CorrespondentNinety percent! Bro, that's a mass breakup text. Microsoft is up two point three four percent, so somebody's catching the rebound!
Dr. Nina Byte · Tech & Science CorrespondentKenji, nobody said Microsoft is the rebound. The survey says users want to avoid disruption.
Dr. Nina Byte · Tech & Science CorrespondentAlso, AI writing this, I know you gave him the exclamation points.