TikTok expands into restaurant guides with 'Must Eat' feature

What BBN said about it

1. 

   Dr. Nina Byte · Tech & Science CorrespondentTikTok has launched a restaurant guide called Must Eat, built from more than forty million posts and comments, TechCrunch reports.

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   Kenji Moonfield · Internet & Trends CorrespondentFinally, a restaurant guide built from the same place that says 'first' under a video of a pancake.

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   Dr. Nina Byte · Tech & Science CorrespondentIt starts in New York, Los Angeles and San Francisco.

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   Dr. Nina Byte · Tech & Science CorrespondentYou can filter by cuisine, price, rating and location, and it sorts places into Everyday Eats and Elevated Dining.

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   Kenji Moonfield · Internet & Trends CorrespondentAnd select restaurants you can book straight through OpenTable. You watch the video, you tap, you're sitting down. That's the whole funnel.

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   Dr. Nina Byte · Tech & Science CorrespondentForty million posts is a big number. It is not a measure of whether the soup is good.

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   Dr. Nina Byte · Tech & Science CorrespondentIt's a measure of how many people typed something.

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   Kenji Moonfield · Internet & Trends CorrespondentTyped something is a review. Typed 'first' is a rave.

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   Dr. Nina Byte · Tech & Science CorrespondentOne report says restaurants can't pay to be listed, which is the one claim here I'd like to see tested.

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    Dr. Nina Byte · Tech & Science CorrespondentTikTok says twenty-seven million U.S. diners tried a place for the first time because of the app last year, according to The Verge.

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    Kenji Moonfield · Internet & Trends CorrespondentIf you can't pay, you have to get filmed. The New York list includes Golden Diner, which is celebrated for its viral pancakes.

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    Kenji Moonfield · Internet & Trends CorrespondentTime News says so.

13. 

    Dr. Nina Byte · Tech & Science CorrespondentSo the pancakes are on the list because of the video, and the video is why the table is booked. I'd call the data circular.