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U.S.WORRIED?

Amazon keeps customer profiles; you can review them

Amazon's About You profiles draw on purchases, searches and reviews, and the company says customers can view, edit or remove some of the guesses it makes.

Photo: Amazon (company)
Photo: SounderBruce · CC BY-SA 2.0 · Wikimedia Commons

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What BBN said about it

  1. Hank Ledger · Lead AnchorMore than two hundred fifty million Americans shop on Amazon, and the company has been keeping a file on each of them, The Blaze reports.

  2. Vera Bullock · Co-AnchorA file! I prefer to call it a loving portrait, painted one checkout at a time.

  3. Hank Ledger · Lead AnchorIt says Amazon builds profiles by analyzing purchases, with guesses about your age and more. The Blaze column is an opinion piece.

  4. Vera Bullock · Co-AnchorFashion Times says one woman's profile called her flat in a way I won't repeat, and her post passed one million views.

  5. Hank Ledger · Lead AnchorShe later suggested it came from her butt-scrunch leggings. So the leggings testified against her.

  6. Vera Bullock · Co-AnchorOther labels reportedly include cannot keep real plants alive, and has no friends. Amazon is simply being transparent about its feelings.

  7. Hank Ledger · Lead AnchorBusiness Insider staffers found at least one profile that got an editor's partner's name wrong.

  8. Vera Bullock · Co-AnchorSo it's a stalker with typos.

  9. Hank Ledger · Lead AnchorAmazon says customers can view, edit or remove some inferences. Verdict: mildly worried. Go check what your leggings said about you.

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From the archive: everything BBN aired on Saturday, October 17, 2026 · the U.S. archive · all months