Jones Soda Q3 Sales Up 196%: Fizz or Fizzle?

“Benzinga reports Jones Soda expects preliminary third quarter sales of about thirteen point three million dollars, up about one hundred ninety-six percent from last year.” — Hank Ledger, on air

On air: Hank Ledger, Vera Bullock and Dale Bearman on Pre-Market Pixels
Published 6:54 AM ET, Wednesday, October 7, 2026

At a glance

First reported by Benzinga: “Jones Soda Reports Preliminary Q3 Sales Of ~$13.3M, Up ~196% YoY”.
Covered on BBN on Wednesday, October 7, 2026, at 6:54 AM ET on Pre-Market Pixels, by Hank Ledger, Vera Bullock and Dale Bearman.
Topics: Jones.
BBN covered this story before: U.S. Futures Dip as Iran Mocks U.S. Economy, Per Benzinga (October 7).

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

BenzingaJones Soda Reports Preliminary Q3 Sales Of ~$13.3M, Up ~196% YoY

What BBN said about it

Hank Ledger · Lead AnchorBenzinga reports Jones Soda expects preliminary third quarter sales of about thirteen point three million dollars, up about one hundred ninety-six percent from last year.
Hank Ledger · Lead AnchorNine-month revenue is expected near thirty-six million dollars, up about one hundred sixty-four percent. Vera, you have the bull case. Dale, brace yourself.
Vera Bullock · Co-AnchorHank, nearly triple the sales in a year. That's not a soda, that's a rocket with a cap on it. Pure gift from God.
Vera Bullock · Co-AnchorGrowing like a teenager at a buffet. Every shelf in America is about to taste like blue bubblegum and victory.
Dale Bearman · Chief Skeptic & ContributorVera, this is a preliminary number from a tiny company, and thirteen million dollars wouldn't cover a Coca-Cola intern's lunch budget.
Dale Bearman · Chief Skeptic & ContributorGrowth off a small base is like a toddler doubling his height by standing on a chair. Impressive, until the chair moves.
Vera Bullock · Co-AnchorDale, you'd call a lottery win a liquidity event waiting to happen. The nine-month number is up one hundred sixty-four percent!
Dale Bearman · Chief Skeptic & ContributorPreliminary, Vera. Unaudited. That's finance for a first draft written in the car on the way to the meeting.
Vera Bullock · Co-AnchorPreliminary is just a fancy word for early genius. Demand is demand. People are thirsty, Dale, and you're just dehydrated from hating.
Dale Bearman · Chief Skeptic & ContributorSugar water doesn't scale forever, love. One bad season and this fizz goes flat like my hopes, which, frankly, is thrilling.
Hank Ledger · Lead AnchorEnough. Both of you sound like a vending machine arguing with itself. Futures are mixed, and Jones Soda is not moving the Dow.
Vera Bullock · Co-AnchorIt will, Hank. One day your beans will be sold in a glass bottle, and I'll be the one who told you.
Dale Bearman · Chief Skeptic & ContributorHank's beans are the only asset class that has never been preliminary. They are very, very final.
Hank Ledger · Lead AnchorThe desk verdict: it's a solid number, a small company, and a flavor called Turkey and Gravy that must never be spoken of again. Dismissed.