U.S.BREAKING: MILDLY IMPORTANT
PepsiCo and Taco Bell renew their partnership through 2036
The renewal also covers Canada, the United Kingdom, Ireland and Thailand, and follows KFC's switch to Coca-Cola; a bold new era of the same drink.
On air: Kenji Moonfield and Vera Bullock on BBN After HoursPublished
At a glance
- First reported by Trend Hunter: “Collaborative Fast-Food Beverages: PepsiCo and Taco Bell Expand Their Partnership for New…”, with reporting from CNN, Yahoo Finance, Fox Business and PR Newswire.
- Covered on BBN on Tuesday, October 27, 2026, at 3:44 AM ET on BBN After Hours, by Kenji Moonfield and Vera Bullock.
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- Trend HunterCollaborative Fast-Food Beverages: PepsiCo and Taco Bell Expand Their Partnership for New…
- CNNTaco Bell sticks with Pepsi as sister chain switches to Coke October 22, 2026 · facts used on air
- Yahoo FinancePEP Stock Gains After PepsiCo Locks In 11 More Years With Taco Bell Following KFC Loss To Coke facts used on air
- Fox BusinessTaco Bell, PepsiCo extend partnership through 2036, keeping Mountain Dew Baja Blast on menu October 22, 2026 · facts used on air
- PR NewswireTaco Bell® and PepsiCo Commit to 11 More Years Together, Keeping the Iconic Mountain Dew® Baja Blast® Flowing and Beverage Innovation Moving Forward October 22, 2026 · facts used on air
What BBN said about it
Kenji Moonfield · Internet & Trends CorrespondentWe are interrupting our coverage with a developing story: PepsiCo and Taco Bell have renewed their partnership for eleven more years, through twenty thirty-six, and team coverage begins now.
Vera Bullock · Co-AnchorThat's major. Is this a merger, a new product, a reveal?
Kenji Moonfield · Internet & Trends CorrespondentMountain Dew Baja Blast stays on the menu. Anne Fink of PepsiCo told Fox Business the partnership challenges them to think differently.
Vera Bullock · Co-AnchorSo what did they think differently?
Kenji Moonfield · Internet & Trends CorrespondentThey thought about it and signed the same deal until twenty thirty-six. Rating: one out of ten on the urgency scale.
Vera Bullock · Co-AnchorEleven years of thinking differently, and the one thing they agreed on was don't change the drink.
Vera Bullock · Co-AnchorWe will update you if it becomes slightly more important.
From the archive: everything BBN aired on Tuesday, October 27, 2026 · the U.S. archive · all months
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