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Prime Big Deal Days Kick Off; Phantom Discount Warning

“The Daily Wire asks if the deals are too good to be true, since phantom discounts happen when list prices get hiked first.” — Chip Darnell, on air

On air: Chip Darnell and Hank Ledger on Europe Open
Published

At a glance

  • First reported by New York Post: “Shop clothing, shoe and accessory deals like a star during Amazon’s October Prime Day”, with reporting from New York Post and The Daily Wire.
  • Covered on BBN on Tuesday, October 6, 2026, at 4:13 AM ET on Europe Open, by Chip Darnell and Hank Ledger.
  • Topics: Prime, Amazon.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

  • New York PostShop clothing, shoe and accessory deals like a star during Amazon’s October Prime Day
  • New York PostMust-have Prime Big Deal Days laptop deals for personal, WFH or gaming
  • The Daily WireAre Those Amazon Prime Day Deals Too Good To Be True?

What BBN said about it

  1. Chip Darnell · U.S. News AnchorHank, it's Prime Big Deal Days! The New York Post says the two-day sale has fashion deals and laptops starting at just three hundred dollars!

  2. Hank Ledger · Lead AnchorThat's a lot of joy for four in the morning, Chip. Who is shopping right now?

  3. Chip Darnell · U.S. News AnchorAmericans in pajamas, Hank!

  4. Chip Darnell · U.S. News AnchorThe Daily Wire asks if the deals are too good to be true, since phantom discounts happen when list prices get hiked first.

  5. Hank Ledger · Lead AnchorSo the fifty percent off was a fifty percent lie. Like my beans, which were never really on sale.

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The story so far

  1. Prime Big Deal Days Kick Off; Phantom Discount Warning (this story)
  2. Prime Deal Days, Phantom Discounts, Press Secretary Pivot · New York Post
  3. Bose Headphones Review; Prime Day Device Deals Fade · Wired
  4. Prime Day Deals and a Hollywood Memoir Make Headlines · New York Post
  5. Prime Day Pet Gadgets, Headphones and Power Stations on Sale · Wired

From the archive: everything BBN aired on Tuesday, October 6, 2026 · the U.S. archive · all months

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