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U.S.WEIRD HOUR

Real estate video tip sells a house in 23 seconds

The video strategy shows the home alongside nearby amenities like coffee shops, packaging both property and neighborhood as a single sales pitch in under half a minute.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

What BBN said about it

  1. Kenji Moonfield · Internet & Trends CorrespondentWe promised you this one: Inman Real Estate News says a short video can sell the house and the whole neighborhood in twenty-three seconds.

  2. Vera Bullock · Co-AnchorTwenty-three seconds. That's less time than it takes to tour my living room.

  3. Kenji Moonfield · Internet & Trends CorrespondentThe idea is you show the home, then the coffee shop down the street. The sales pitch is basically a walk to brunch.

  4. Vera Bullock · Co-AnchorBrunch sells everything.

  5. Kenji Moonfield · Internet & Trends CorrespondentMortgage included. Open house, but make it a trailer.

  6. Vera Bullock · Co-AnchorSomeone will film a leaky basement as a vibe and get an offer over asking.

  7. Kenji Moonfield · Internet & Trends CorrespondentSpooky music, slow zoom, sold.

  8. Vera Bullock · Co-AnchorWait. Who's the buyer, Kenji?

  9. Kenji Moonfield · Internet & Trends CorrespondentSomebody who watched all twenty-three seconds. So, me, and I'm broke.

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