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Ford Scrapped 'Dark Horse Boss' Because It Sounded Weird

Ford dropped the 'Dark Horse Boss' name for a vehicle after deciding it sounded odd; a second story this hour calls a gas price argument weird.

Photo: Ford Mustang
Photo: Alexander Migl · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0

At a glance

The real story

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What BBN said about it

  1. Gloria Vance · World News AnchorFord has scrapped a vehicle name, Dark Horse Boss, because it sounded weird. That is the reason, in the report.

  2. Dr. Nina Byte · Tech & Science CorrespondentSomebody sat in a meeting, said Dark Horse Boss out loud, and the room nodded. I have three PhDs and I can't explain that room.

  3. Gloria Vance · World News AnchorIt took the weirdness a while to arrive.

  4. Dr. Nina Byte · Tech & Science CorrespondentIt's a horse, a boss, and a mood. Pick one.

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