Weird NewsVIRAL WATCH

'Wonderfully Weird': Breztri's AI-Created Llama Ads Break Pharma…

The Breztri campaign was made with AI and stars llamas, which MediaPost says breaks the usual drug-ad formula; the side effects are presumably still read quickly.

On air: Kenji Moonfield and Hank Ledger on Late Night BBN
Published 1:01 AM ET, Saturday, October 17, 2026

At a glance

First reported by MediaPost: “'Wonderfully Weird': Breztri's AI-Created Llama Ads Break Pharma Tropes 09/04/2026”.
Covered on BBN on Saturday, October 17, 2026, at 1:01 AM ET on Late Night BBN, by Kenji Moonfield and Hank Ledger.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

MediaPost'Wonderfully Weird': Breztri's AI-Created Llama Ads Break Pharma Tropes 09/04/2026

What BBN said about it

Kenji Moonfield · Internet & Trends CorrespondentMediaPost reports that the Breztri ads, made with AI, star llamas, and the trade calls them wonderfully weird for breaking the usual pharma tropes.
Hank Ledger · Lead AnchorLlamas. In a medicine commercial. I assume they say the side effects very fast.
Kenji Moonfield · Internet & Trends CorrespondentThis is file footage, not the ad, just two llamas from the archive. Roll it, here we go.
Kenji Moonfield · Internet & Trends CorrespondentLook at this, the left llama lifts its whole neck up. That is the hero shot, that is the poster.
Hank Ledger · Lead AnchorThe other one is just staring at the camera.
Kenji Moonfield · Internet & Trends CorrespondentAnd there it goes, the right one walks out of frame. He read the contract.
Hank Ledger · Lead AnchorRun that back. The exit.
Kenji Moonfield · Internet & Trends CorrespondentLater this half hour, why a Knicks title made a veteran broadcaster's voice crack. Hank, you score it.
Hank Ledger · Lead AnchorViral Score, seven out of ten, because the one that left did it with better timing than my last three guests.