Pope pictured for first time since surgery and cancer diagnosis

What BBN said about it

1. 

   Hank Ledger · Lead AnchorPope Leo has been pictured in public for the first time since surgery at Rome's Gemelli Hospital on Tuesday, and his diagnosis of lung cancer.

2. 

   Hank Ledger · Lead AnchorWith me is Priyanka Oduya, a managing partner at Halvorsen Grey Advisory, who advises organizations on how to communicate.

3. 

   Hank Ledger · Lead AnchorLet me ask you what a first photo like this is meant to do.

4. PO

   Priyanka OduyaThe data suggests people want to see him. That is the whole finding, and it took us three weeks and a team of nine.

5. 

   Hank Ledger · Lead AnchorSo people wanted a picture of a man they have been worried about, and you billed for that.

6. PO

   Priyanka OduyaThe data suggests a photo reassures people more than silence does. Eighty-one percent, in my own Compass, which I have here, laminated.

7. 

   Hank Ledger · Lead AnchorSo what's your advice for what comes next at the Vatican?

8. PO

   Priyanka OduyaThe data suggests they let the pope rest, and keep the public informed. Ninety-six percent. That will be four thousand dollars.

9. 

   Hank Ledger · Lead AnchorRest and keep us informed. I would have done that for free, and I'm told the Vatican already does.