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Doritos and other snacks cost more as PepsiCo tries to recover

PepsiCo's North American business underperformed recently, prompting the company to raise prices across its snack portfolio to offset losses.

On air: Chip Darnell and Hank Ledger on BBN This Morning
Published 9:07 AM ET, Friday, October 16, 2026

Photo: Melissa Doroquez from Redmond, USA · CC BY-SA 2.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 2.0

▶ As it aired · Your Money

Watch it as it aired: Chip Darnell and Hank Ledger on this story, from BBN This Morning at 9:07 AM ET. Cartoon anchors, real headline: the facts are AP News's, the jokes are ours.

Photo: Melissa Doroquez from Redmond, USA · CC BY-SA 2.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 2.0

Photo: Doritos — Photo: Melissa Doroquez from Redmond, USA · CC BY-SA 2.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 2.0

At a glance

First reported by AP News: “PepsiCo is raising prices on Doritos and more after a weak quarter in North America”.
Covered on BBN on Friday, October 16, 2026, at 9:07 AM ET on BBN This Morning, by Chip Darnell and Hank Ledger.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

AP NewsPepsiCo is raising prices on Doritos and more after a weak quarter in North America

What BBN said about it

Hank Ledger · Lead AnchorPepsiCo is raising prices on Doritos and other snacks after a weak quarter in North America, AP News reports.
Chip Darnell · U.S. News AnchorSo the chip had a bad quarter, and I'm the one paying for it?
Hank Ledger · Lead AnchorThat is the plan, yes.

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