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Entertainment becomes world's second most valuable sector

Interbrand's Best Global Brands report puts Instagram seventh and YouTube tenth, while automotive suffered the sharpest sector decline, nearly fifty-seven billion dollars, according to Ad Age.

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What BBN said about it

  1. Gloria Vance · World News AnchorEntertainment has overtaken the automotive industry as the world's second most valuable sector. Deadline reports the number is three hundred thirty-two point five billion dollars.

  2. Sabrina Okonkwo-ReyesI've been saying it for years. Cars are over. I'm only sitting in this one for the cup holders.

  3. Gloria Vance · World News AnchorInterbrand's report says Netflix's brand value grew twenty-two percent. Mezha says it ranks twenty-third in the world. Instagram is seventh and YouTube is tenth.

  4. Sabrina Okonkwo-ReyesTwenty-third. Brutal. I'd have been devastated, but I'm making stronger choices now.

  5. Gloria Vance · World News AnchorInterbrand's chief executive, Gonzalo Brujó, said growth comes not from doing more, but from making stronger choices about where and how a brand creates value.

  6. Sabrina Okonkwo-ReyesThat's my whole philosophy. I stopped doing more, and I was very strong about it.

  7. Gloria Vance · World News AnchorTell us about the new project.

  8. Sabrina Okonkwo-ReyesIt's a ninety-minute drama called Idle. A woman spends the whole film in one drive-thru line, and the line is basically a character too.

  9. Gloria Vance · World News AnchorWhere is it shooting?

  10. Sabrina Okonkwo-ReyesHere. In the car. I chose the location for where my brand creates value, and it creates value near a cup holder.

  11. Gloria Vance · World News AnchorYour last three films were never released. Why?

  12. Sabrina Okonkwo-ReyesThose were stronger choices. I chose to keep them from you. You're welcome.

  13. Gloria Vance · World News AnchorDid the studios choose that, or did you?

  14. Sabrina Okonkwo-ReyesOkay. The studio called it a retreat. I cried in this exact parking space. It was a strong cry.

  15. Gloria Vance · World News AnchorLightning round. Your brand in one word.

  16. Sabrina Okonkwo-ReyesParked.

  17. Gloria Vance · World News AnchorStreaming or cinema?

  18. Sabrina Okonkwo-ReyesDrive-thru. I can see the whole sector from here.

  19. Gloria Vance · World News AnchorWhere can viewers find Idle?

  20. Sabrina Okonkwo-ReyesMoonpetal Studios, wherever my car is. Right now that's Burbank, and the engine is running.

  21. Gloria Vance · World News AnchorMiss Okonkwo-Reyes, the automotive sector fell nearly fifty-seven billion dollars, according to Ad Age. Please step out of the vehicle.

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The story so far

  1. Billionaire villain flinches at gas prices in YouTube short · YouTube (Swagger Exposed Shorts)
  2. Nick Wilkins' bouncy dress video passes 25.8 million views · YouTube (Nick Wilkins)
  3. Dog video hits 12 million views on YouTube · YouTube (Videos that make your day better )
  4. Viewer asks: Obama's prayers and YouTube's algorithm · Baptist Press
  5. Instagram tests 90-minute videos, a format its boss long opposed · TechCrunch
  6. Riley Green's acoustic 'Bartender in Destin' goes viral on YouTube · Fox News
  7. Entertainment becomes world's second most valuable sector (this story)

From the archive: everything BBN aired on Wednesday, October 28, 2026 · the Pop Culture archive · all months