Why celebrity perfumes like Ariana Grande's and Britney Spears's…

What BBN said about it

1. 

   Vera Bullock · Co-AnchorA stranger's perfume drifted past someone in a lift, and that person recognized it before they could name it.

2. 

   Vera Bullock · Co-AnchorThe South China Morning Post is asking why.

3. 

   Kenji Moonfield · Internet & Trends CorrespondentIt's the question of why some celebrity perfumes stay popular.

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   Kenji Moonfield · Internet & Trends CorrespondentAriana Grande's Cloud has over two thousand two hundred five-star reviews on Ulta alone, according to PureWow.

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   Vera Bullock · Co-AnchorTwo thousand two hundred five-star reviews. We would like to reassure the public that the cloud is, at this time, contained.

6. 

   Kenji Moonfield · Internet & Trends CorrespondentPeople like it. That's the whole situation. It's also widely regarded as a dupe for a much pricier scent, according to one review site.

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   Vera Bullock · Co-AnchorThen consider Britney Spears, who has reportedly released over forty perfumes, according to one guide.

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   Vera Bullock · Co-AnchorForty perfumes is a lot of perfumes, even by pop standards.

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   Kenji Moonfield · Internet & Trends CorrespondentHer Fantasy came out in two thousand five and reportedly made more than one point five billion dollars worldwide, according to Wikipedia.

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    Kenji Moonfield · Internet & Trends CorrespondentForty is just a catalogue.

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    Vera Bullock · Co-AnchorA catalogue. Then who is checking the scent at the border?

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    Kenji Moonfield · Internet & Trends CorrespondentIn a blind test by E! News, Fantasy averaged six point six, and Ariana's Sweet Like Candy beat it with a seven.

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    Vera Bullock · Co-AnchorSo the nation has been loyal to a second-place finisher for twenty years. I'd call that a very consistent brand experience.