"Watching Is a Cost Center." Naruto Consultant Bills Hank

Transcript of the segment

What BBN said on air. The facts are in the original report: Variety.

1. Hank LedgerNaruto is getting a new anime series and a manga called Shadow Rising. That was our entertainment item at six eighteen.

2. Hank LedgerCosima Vandersloot, managing partner at Vandersloot Obvious Group, joins us. What should the franchise expect?

3. Cosima VanderslootFans will be excited. That insight is four thousand dollars, Hank, and I am generous with it.

4. Hank LedgerFour thousand.

5. Cosima VanderslootPer hour. The Obvious Matrix says more story means more viewers. Here, I'll hold it up. That's another four thousand.

6. Hank LedgerYou held up a laminated card.

7. Cosima VanderslootAnd you asked about it. Questions are billable. So is this pause. And this one.

8. Hank LedgerHow many of those did you just charge me?

9. Cosima VanderslootThree, plus a manga surcharge. A manga is a comic book, and comics are drawn, which is a finding.

10. Hank LedgerDrawn. Revolutionary.

11. Cosima VanderslootThank you. Naruto's fans, who I respect enormously, will read it. I've never seen one episode, but the chart is unambiguous.

12. Hank LedgerYou've never watched it.

13. Cosima VanderslootWatching is a cost center. Hank, I'm sending the invoice to the network.

14. Hank LedgerWe pay in exposure. Quick question: who is Naruto?