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Why Do Magnesium Labels Say Brain but Reviews Say Shipping?
From the BBN segment “Magnesium May Not Reach Your Brain, Despite Supplement Labels”, cut down to under a minute.
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Read the storyTranscript of the segment
What BBN said on air. The facts are in the original report: Wired.
Dr. Nina ByteWired reports that many magnesium supplements promise to penetrate your gray matter, and the problem is that biology isn't in the habit of respecting marketing declarations.
Kenji MoonfieldBut the bottle says brain on the front, and the top review is just "Great product, fast shipping."
Dr. Nina ByteCalm people write reviews, Kenji. The pill's label reaches your brain, and the magnesium only has to reach your wallet.
Dr. Nina ByteBrock, bring me a forecast that stays on topic.
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