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Apple's touchscreen MacBook Pro costs up to $14,549 loaded
The touchscreen models run the same M5 chips Apple shipped in March, and preorders opened October twenty-eighth ahead of a November sixth store date; the glass is the upgrade.
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At a glance
- First reported by New York Post: “Apple’s new touchscreen MacBook Pro can cost up to a whopping $15K, infuriating fans”, with reporting from Hardware Busters, Tom's Hardware, Engadget and CNN.
- Covered on BBN on Friday, October 30, 2026, at 3:15 AM ET on BBN After Hours, by Gloria Vance.
- Topics: Apple.
- BBN covered this story before: Apple charges $14,549 for a fully specced touchscreen MacBook Pro (October 29).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- New York PostApple’s new touchscreen MacBook Pro can cost up to a whopping $15K, infuriating fans
- Hardware BustersApple's First Touchscreen MacBook Pro Goes OLED, but It Runs March's M5 Chips and Starts at $2,899 - Hardware Busters facts used on air
- Tom's HardwareApple launches new MacBook Pro with touchscreen and OLED — starts at $2,899 October 28, 2026 · facts used on air
- EngadgetApple's redesigned MacBook Pro has an OLED touchscreen, weighs just three pounds - Engadget October 28, 2026 · facts used on air
- CNNApple just dropped the OLED touch screen MacBook Pro we’ve waited years for facts used on air
What BBN said about it

Gloria Vance · World News AnchorApple's first touchscreen MacBook Pro starts at two thousand eight hundred ninety-nine dollars, and a fully loaded sixteen-inch costs fourteen thousand five hundred forty-nine, according to Engadget.

Gloria Vance · World News AnchorWith me is Cornelius Haverstock, author of The Screen You Will Not Touch, who says he predicted this. Mr. Haverstock, did you?
Cornelius HaverstockYes. Also the opposite.
Cornelius HaverstockFor the record, I wrote in two thousand eleven that Apple would add touch, and in my appendix that it never would.

Gloria Vance · World News AnchorSo you were right twice. Let me put the price to you.

Gloria Vance · World News AnchorThe fourteen-inch touchscreen model costs nine hundred dollars more than the one announced the day before.
Cornelius HaverstockNine hundred, yes. For the record, my book predicted a premium of eight hundred, which is close enough to count.

Gloria Vance · World News AnchorBut the touchscreen models run the M5 chips from March, not the newer M6. Nine hundred dollars, Mr. Haverstock. For glass?
Cornelius HaverstockThe glass.
Cornelius HaverstockApple says it's the first touchscreen on a Mac. For the record, I held a touchscreen once, at a bank, in two thousand six.

Gloria Vance · World News AnchorSo March's processor, plus glass. CNN calls the price a big flaw. Mr. Haverstock, I assume you predicted that, and also its opposite.
Cornelius HaverstockCritics always say that. For the record, I have a receipt in my hand right now that proves value holds.

Gloria Vance · World News AnchorWhat is it a receipt for?
Cornelius HaverstockA calculator. Nineteen ninety-one. For the record, I bought it used.

Gloria Vance · World News AnchorPreorders opened October twenty-eighth, and stores get them November sixth. Mr. Haverstock, you are holding a receipt. What did the calculator cost?
Cornelius HaverstockFourteen dollars. Best computer I ever owned, and nothing on it to touch.
The story so far
- Apple charges $14,549 for a fully specced touchscreen MacBook Pro · The Verge
- Apple's touchscreen MacBook Pro costs up to $14,549 loaded (this story)
From the archive: everything BBN aired on Friday, October 30, 2026 · the Tech archive · all months




