TechMYTH OR FACT?
Deep brain region sends targeted messages, mouse study finds
Researchers imaged nearly thirty-five thousand mouse neurons and found a region long thought to broadcast one signal actually sends targeted messages; the brain, it turns out, has a mailroom.
Watch it as it aired: Kenji Moonfield and Vera Bullock on this story, from The Weekend Shift at 5:33 PM ET. Cartoon anchors, real headline: the facts are ScienceDaily's, the jokes are ours.

At a glance
- First reported by ScienceDaily: “Scientists discover a hidden messaging system deep inside the brain”, with reporting from Positron Today.
- Covered on BBN on Saturday, October 24, 2026, at 5:33 PM ET on The Weekend Shift, by Kenji Moonfield and Vera Bullock.
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- ScienceDailyScientists discover a hidden messaging system deep inside the brain
- Positron TodayScientists uncover a hidden messaging network in the brain - Positron Today October 24, 2026 · facts used on air
What BBN said about it

Vera Bullock · Co-AnchorI've always said the brain has one big loudspeaker, and you get one message, calm and positive, to every corner at once.

Vera Bullock · Co-AnchorIt's why I wake up ready.

Kenji Moonfield · Internet & Trends CorrespondentA new study in mice just ran a check on that.

Kenji Moonfield · Internet & Trends CorrespondentScienceDaily reports on a tiny region deep in the brain called the locus coeruleus, which means blue place in Latin.

Vera Bullock · Co-AnchorBlue place. Very calming. That's the loudspeaker.

Kenji Moonfield · Internet & Trends CorrespondentScientists had long assumed so, yes.

Kenji Moonfield · Internet & Trends CorrespondentBut the team looked at nearly thirty-five thousand neurons and analysed the genetic profiles of almost four hundred thousand cells, and the region sends targeted messages.

Kenji Moonfield · Internet & Trends CorrespondentThe study is in Nature.

Vera Bullock · Co-AnchorTargeted. So it's a personalized communications strategy. I'd call that a message discipline success.

Kenji Moonfield · Internet & Trends CorrespondentLead researcher Karel Svoboda of the Allen Institute said it's far more like a targeted postal network than a foghorn.

Kenji Moonfield · Internet & Trends CorrespondentIn mice, cells that connect to the cortex were more active during learning.

Vera Bullock · Co-AnchorA postal network?

Kenji Moonfield · Internet & Trends CorrespondentIt's mice only, so nobody knows yet how much carries over to people. The ruling is myth.

Kenji Moonfield · Internet & Trends CorrespondentSeventy point three two centimeters on one neuron. Blue place has a longer commute than you do.

Vera Bullock · Co-AnchorFine. My brain now has a subscriber list, and the first email says we are thrilled to announce nothing has changed.
More Shorts
All videos →From the archive: everything BBN aired on Saturday, October 24, 2026 · the Tech archive · all months


Photo: National Institute of Standards and · Public domain · Wikimedia Commons · altered by BBN
Photo: Mramoeba · CC0 · Wikimedia Commons
Photo: Lyles BBQ · Public domain · Wikimedia Commons · altered by BBN
Photo: M. Rehemtulla · CC BY 2.0 · Wikimedia Commons
Photo: Samantha Henneke · CC BY 2.0 · Wikimedia Commons · altered by BBN
Photo: Asoundd · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0
Photo: Paowee · CC BY-SA 4.0 · Wikimedia Commons