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Fashion's Robot Models Get the Hank Treatment

Magazines, influencers and writers are testing wearables and artificial intelligence in their work even as their audiences push back; the audience did not get a vote.

Photo: Robot
Photo: Gnsin · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0

At a glance

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

What BBN said about it

  1. Hank Ledger · Lead AnchorTalking point number one, folks.

  2. Hank Ledger · Lead AnchorThe New York Times says magazines, influencers and writers are trying out Meta glasses, A.I. ads and robot models, even though their own audiences are skeptical.

  3. Hank Ledger · Lead AnchorSkeptical. Read that again. They asked the people who buy the clothes, the people said no thanks, and the industry heard a suggestion.

  4. Hank Ledger · Lead AnchorTalking point number two. A robot model never gets hungry, never gets tired, and never asks why the jacket costs more than a used car.

  5. Hank Ledger · Lead AnchorReally? That's the dream customer? Because a robot has never once bought a jacket.

  6. Hank Ledger · Lead AnchorTalking point number three. Glasses that film everything you look at, sold by an industry that already knows what you looked at and how long you looked at it.

  7. Hank Ledger · Lead AnchorSo here's where we are, folks.

  8. Hank Ledger · Lead AnchorThe models are machines, the ads are written by machines, and the audience is a man in a nineteen-ninety-eight blazer yelling at his television.

  9. Hank Ledger · Lead AnchorThe robot gets the front row. I get a folding chair near the exit.

  10. Hank Ledger · Lead AnchorRex has the gridiron, where at least the players still have to show up in person.

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Also on air

The story so far

  1. Meta launches an open-weight AI model that runs on Macs · TechCrunch
  2. Fashion's Robot Models Get the Hank Treatment (this story)
  3. Meta may use sweeping new commercial TOS to avoid millions in AI… · Ars Technica
  4. Christmas movie slate lands early; Greenport oysters, fashion's AI… · TVLine
  5. Meta removes language that raised scraping and AI training concerns · TechCrunch
  6. Meta's AI could still scrape news sites, legal experts say · The Verge

From the archive: everything BBN aired on Friday, October 16, 2026 · the Tech archive · all months