TechTECH

HomeView lands a new CEO's bet, and Siri is the test

The Wall Street Journal says the smart home category is ripe for reinvention, but Siri still needs to improve to win over skeptics; the screen has to listen.

On air: Dr. Nina Byte and Kenji Moonfield on BBN Overnight
Published 1:55 AM ET, Wednesday, October 14, 2026

Photo: Apple Inc. — Photo: Arne Müseler · CC BY-SA 3.0 de · Wikimedia Commons

At a glance

First reported by WSJ: “John Ternus Takes Next Big Swing as Apple CEO With HomeView Tablet”, with reporting from The Verge and CNBC.
Covered on BBN on Wednesday, October 14, 2026, at 1:55 AM ET on BBN Overnight, by Dr. Nina Byte and Kenji Moonfield.
Topics: HomeView, CEO, Apple.
BBN covered this story before: HomeView's chaotic ad splits parents from everyone else (October 13).

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

What BBN said about it

Dr. Nina Byte · Tech & Science CorrespondentThe Wall Street Journal says John Ternus is taking his first big swing as Apple's CEO with HomeView, and that Siri still has to win over skeptics.
Kenji Moonfield · Internet & Trends CorrespondentA new boss, a new screen, and an ad where a family of five throws a whole morning at it. I respect the confidence.
Dr. Nina Byte · Tech & Science CorrespondentThe ad is the easy part.
Dr. Nina Byte · Tech & Science CorrespondentCNBC says the point of the screen is to show off Siri's new AI, and that is the part people doubt.
Kenji Moonfield · Internet & Trends CorrespondentDoubt it how?
Dr. Nina Byte · Tech & Science CorrespondentAsk a speaker for the weather while three people shout over you. That's the test, and the ad quietly skips it.
Kenji Moonfield · Internet & Trends CorrespondentSo the screen has to hear the eggshell family, and the eggshell family has to hold still.
Dr. Nina Byte · Tech & Science CorrespondentOnly one of those is a software update.