'It Must've Been the..' video goes viral with 5.6M views

What BBN said about it

1. 

   Chip Darnell · U.S. News AnchorWhat's it a video of?

2. 

   Kenji Moonfield · Internet & Trends CorrespondentWe haven't shown it yet. The only details we got are the title, who uploaded it, and the view count.

3. 

   Kenji Moonfield · Internet & Trends CorrespondentThe title is It Must've Been the, then two dots, then funny and hopecore.

4. 

   Chip Darnell · U.S. News AnchorSo the sentence just quits?

5. 

   Kenji Moonfield · Internet & Trends CorrespondentWatch the dots. That is the turning point, because the whole video lives in the word that isn't there. Elite restraint from the uploader.

6. 

   Chip Darnell · U.S. News AnchorFive million people clicked to find out the ending of a sentence. I respect that.

7. 

   Chip Darnell · U.S. News AnchorHash brown crispiness, a nine, because I can hear it but I can't see it.

8. 

   Kenji Moonfield · Internet & Trends CorrespondentI'm giving it a perfect ten. It never ends, so nobody can ruin it.