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Mark Wahlberg plans an affordable longevity-style gym

The actor says his new gym will offer a cold plunge, a blood panel and a protein muffin at prices that skip the longevity-startup premium.

On air: Dr. Nina Byte and Kenji Moonfield on The Weekend Shift
Published 10:47 AM ET, Saturday, October 17, 2026

Photo: U.S. Marine Corps photo by Sgt. Jorge A. Rosales · Public domain · Wikimedia Commons · altered by BBN

▶ As it aired · Tech

Watch it as it aired: Dr. Nina Byte and Kenji Moonfield on this story, from The Weekend Shift at 10:47 AM ET. Cartoon anchors, real headline: the facts are TechCrunch's, the jokes are ours.

Photo: U.S. Marine Corps photo by Sgt. Jorge A. Rosales · Public domain · Wikimedia Commons · altered by BBN

Photo: Mark Wahlberg — Photo: U.S. Marine Corps photo by Sgt. Jorge A. Rosales · Public domain · Wikimedia Commons · altered by BBN

At a glance

First reported by TechCrunch: “Mark Wahlberg wants to take on the longevity-startup crowd with an affordable gym concept”.
Covered on BBN on Saturday, October 17, 2026, at 10:47 AM ET on The Weekend Shift, by Dr. Nina Byte and Kenji Moonfield.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

TechCrunchMark Wahlberg wants to take on the longevity-startup crowd with an affordable gym concept

What BBN said about it

Dr. Nina Byte · Tech & Science CorrespondentMark Wahlberg is building an affordable gym that promises a cold plunge, a blood panel and a protein muffin without needing a trust fund.
Dr. Nina Byte · Tech & Science CorrespondentHis previous fitness chain was delisted from the stock exchange.
Kenji Moonfield · Internet & Trends CorrespondentBlood panel, then muffin. They get the bad news out of the way before the snack. Smart sequencing.
Dr. Nina Byte · Tech & Science CorrespondentKicked off the exchange, Kenji. A gym got expelled for missing the one thing a gym is for, which is showing up.
Kenji Moonfield · Internet & Trends CorrespondentSo the blood panel is the performance review, and the cold plunge is the severance.
Dr. Nina Byte · Tech & Science CorrespondentI'd want the audited numbers before the muffin.

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