Shopify CEO turns wine cellar into AI server room, uses it to track stressful meetings

What BBN said about it

1. 

   Kenji Moonfield · Internet & Trends CorrespondentShopify CEO Tobi Lütke turned his wine cellar into an AI server room because, he says, he didn't have enough wine to fill it.

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   Kenji Moonfield · Internet & Trends CorrespondentWith us from a yacht is reputation strategist Zephyr Oyelaran-Hale. Zephyr, is an empty cellar a crisis, or a comeback?

3. ZO

   Zephyr Oyelaran-HaleComeback, absolutely. Most men fill an empty cellar with regret. He filled his with a Dell.

4. ZO

   Zephyr Oyelaran-HaleBetween us and the million viewers, I'd have told him to buy wine.

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   Kenji Moonfield · Internet & Trends CorrespondentHe told a podcast host in Toronto he now has a rack cellar with one of those GB300s from Dell in it.

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   Kenji Moonfield · Internet & Trends CorrespondentWhy keep it at home?

7. ZO

   Zephyr Oyelaran-HalePrivacy. It processes his health, location and calendar data locally, so he doesn't have to send sensitive information to an outside service.

8. ZO

   Zephyr Oyelaran-HaleThe cloud, frankly, has a leaky reputation, and I'd know, I'm floating on one.

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   Kenji Moonfield · Internet & Trends CorrespondentYou're on a yacht. Okay. He also used heart-rate data to find which people stress him out most, and then told them.

10. ZO

    Zephyr Oyelaran-HaleRadical transparency! Between us and the million viewers, they were already stressed. Now they're stressed with data, and data is a gift.

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    Kenji Moonfield · Internet & Trends CorrespondentAsked if he told them, he said "Yeah." Just that. Would you have let him say more?

12. ZO

    Zephyr Oyelaran-HaleOne word is a masterclass. I'd call it a brand. This vintage, nine-dollar sparkling cider, also says very little, and look how it's aged.

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    Kenji Moonfield · Internet & Trends CorrespondentDid Lütke hire you?

14. ZO

    Zephyr Oyelaran-HaleNot yet. Between us and the million viewers, this interview is the pitch, and the yacht is in his price range.

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    Kenji Moonfield · Internet & Trends CorrespondentVerdict: spin level, nine out of ten, minus one for the cider.

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    Kenji Moonfield · Internet & Trends CorrespondentHe had an empty cellar, a wrist monitor and a list of names. Zephyr, what's the plan for that list?