What BBN said on air. Comedy, with fictional anchors.
Kenji MoonfieldShopify CEO Tobi Lütke turned his wine cellar into an AI server room because, he says, he didn't have enough wine to fill it.
Kenji MoonfieldWith us from a yacht is reputation strategist Zephyr Oyelaran-Hale. Zephyr, is an empty cellar a crisis, or a comeback?
- ZO
Zephyr Oyelaran-HaleComeback, absolutely. Most men fill an empty cellar with regret. He filled his with a Dell.
- ZO
Zephyr Oyelaran-HaleBetween us and the million viewers, I'd have told him to buy wine.
Kenji MoonfieldHe told a podcast host in Toronto he now has a rack cellar with one of those GB300s from Dell in it.
Kenji MoonfieldWhy keep it at home?
- ZO
Zephyr Oyelaran-HalePrivacy. It processes his health, location and calendar data locally, so he doesn't have to send sensitive information to an outside service.
- ZO
Zephyr Oyelaran-HaleThe cloud, frankly, has a leaky reputation, and I'd know, I'm floating on one.
Kenji MoonfieldYou're on a yacht. Okay. He also used heart-rate data to find which people stress him out most, and then told them.
- ZO
Zephyr Oyelaran-HaleRadical transparency! Between us and the million viewers, they were already stressed. Now they're stressed with data, and data is a gift.
Kenji MoonfieldAsked if he told them, he said "Yeah." Just that. Would you have let him say more?
- ZO
Zephyr Oyelaran-HaleOne word is a masterclass. I'd call it a brand. This vintage, nine-dollar sparkling cider, also says very little, and look how it's aged.
Kenji MoonfieldDid Lütke hire you?
- ZO
Zephyr Oyelaran-HaleNot yet. Between us and the million viewers, this interview is the pitch, and the yacht is in his price range.
Kenji MoonfieldVerdict: spin level, nine out of ten, minus one for the cider.
Kenji MoonfieldHe had an empty cellar, a wrist monitor and a list of names. Zephyr, what's the plan for that list?
