Live nowOn the air 24/7Watch live
Play

TechMYTH OR FACT?

Study says language is built around power, danger and order

University of Vermont researchers analysed billions of uses of more than twenty thousand words and found a three-part framework explaining over ninety percent of meaning; the old model managed seventy-two.

▶ As it aired · Tech

Watch it as it aired: Kenji Moonfield and Vera Bullock on this story, from The Weekend Shift at 3:52 PM ET. Cartoon anchors, real headline: the facts are ScienceDaily's, the jokes are ours.

At a glance

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

What BBN said about it

  1. Vera Bullock · Co-AnchorI swear by this one: words are about feelings. Happy, sad, excited. That's what language is for, and I've built a whole podcast on it.

  2. Kenji Moonfield · Internet & Trends CorrespondentA study in Science Advances just went after that.

  3. Kenji Moonfield · Internet & Trends CorrespondentThe University of Vermont team analysed billions of uses of more than twenty thousand words, ScienceDaily reports.

  4. Vera Bullock · Co-AnchorBillions. For words. I could have told them for free.

  5. Kenji Moonfield · Internet & Trends CorrespondentThe old model, which dates back to Charles Osgood's work in the nineteen fifties, explained about seventy-two percent of word meaning.

  6. Kenji Moonfield · Internet & Trends CorrespondentTheir new three-part framework explains more than ninety.

  7. Vera Bullock · Co-AnchorAnd the three parts are?

  8. Kenji Moonfield · Internet & Trends CorrespondentPower, danger and order. They call the method ousiometrics.

  9. Kenji Moonfield · Internet & Trends CorrespondentThey tested it on Jane Austen, Sherlock Holmes, Twitter and talk radio. Feelings weren't the main organizer.

  10. Vera Bullock · Co-AnchorSafety is crucial to all language, which is exactly what I said. Silently. In my head. Years ago.

  11. Kenji Moonfield · Internet & Trends CorrespondentThe ruling is myth. Words carry feelings, but the study found meaning is organized around power, danger and order.

  12. Kenji Moonfield · Internet & Trends CorrespondentI'd add this was published as a paper, so it's one study and not the last word.

  13. Vera Bullock · Co-AnchorFine. My new belief is that every word I say is about safety, and my last statement was just me protecting the building.

▶ Watch BBN liveMore Tech →

More Shorts

All videos →
  1. Photo: Rushen · CC BY-SA 2.0 · Wikimedia Commons
    ▶ Short · TechDwarf reedsnakesMore about this Short
  2. Photo: NASA/STSCI (S.T.A.R.S) · Public domain · Wikimedia Commons · altered by BBN
    ▶ As it aired · TechBennu samples point to Jupiter's role in its birthRead the story
  3. ▶ Interviews · U.S.Trump Rally Remarks: Lobbyist for Both Sides Says Normal and ScandalAbout this segment
  4. ▶ As it aired · TechNick Wilkins' bouncy dress video passes 25.8 million viewsRead the story
  5. Photo: Rushen · CC BY-SA 2.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 2.0
    ▶ As it aired · TechTiny snakes roll four times faster than they slitherRead the story
  6. ▶ This Day in History · Pop CultureOctober 25 in History: Taiwan, George III and a UN SeatAbout this segment
  7. Photo: Robert.Harker · CC BY-SA 3.0 · Wikimedia Commons
    ▶ Short · TechPennsylvania AI ad law: Ads get labels, Martin gets a contact photoMore about this Short
  8. Photo: Darkone · CC BY-SA 2.5 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 2.5
    ▶ As it aired · TechWallhack M-001 Review: When Fun Overrides SpecsRead the story
  9. ▶ Interviews · U.S.Devil May Cry Season 2 Hits 100%, and So Does This Casserole DramaAbout this segment
  10. Photo: Premeditated · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0
    ▶ Short · TechApple wants touchscreens on Macs, but its MacBook lineup could get…Read the story
Aired onThe Weekend ShiftNobody's in charge. It shows.About the show →

From the archive: everything BBN aired on Sunday, October 25, 2026 · the Tech archive · all months