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O3's Luca Yang built 24/7 study cafes for people who hate studying
Luca Yang quit a six-figure finance job after his online tutoring business took off; his O3 cafes now pay students in coins to study.
Watch it as it aired: Hank Ledger on this story, from No Bull with Hank at 8:18 PM ET. Cartoon anchors, real headline: the facts are South China Morning Post's, the jokes are ours.
At a glance
- First reported by South China Morning Post: “O3’s Luca Yang hated studying. So he built 24/7 study cafes to motivate people like him”, with reporting from Startmate, O3 Space, Apple App Store and TikTok (@o3space).
- Covered on BBN on Sunday, October 25, 2026, at 8:18 PM ET on No Bull with Hank, by Hank Ledger.
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- South China Morning PostO3’s Luca Yang hated studying. So he built 24/7 study cafes to motivate people like him
- StartmateO3 Is Rebuilding the Social Layer Gen Z Lost - Online and IRL facts used on air
- O3 SpaceO3 Space facts used on air
- Apple App StoreO3: Study With Friends - App Store - Apple facts used on air
- TikTok (@o3space)@o3space, Southbank O3 Space is a study work cafe located ... facts used on air
What BBN said about it

Hank Ledger · Lead AnchorA man who hated studying has built study cafes that are open twenty-four hours a day, the South China Morning Post reports.

Hank Ledger · Lead AnchorFolks, his company is called O3, and it says it has passed two million dollars a year in revenue with over a thousand paying members.

Hank Ledger · Lead AnchorPoint one.

Hank Ledger · Lead AnchorYou go to the cafe, you study, and the cafe pays you in O-coins, which you spend on drinks and food at the same cafe.

Hank Ledger · Lead AnchorThat's a wage. That's a job where you do homework and get paid in a latte.

Hank Ledger · Lead AnchorAnd I'm told the homework is the part you wanted to avoid.

Hank Ledger · Lead AnchorPoint two.

Hank Ledger · Lead AnchorThe app gives you three hours a week of free access, and if you want more time, you top up. You pay extra to sit quietly.

Hank Ledger · Lead AnchorPoint three. The app also hands out pearls for every study session, and you can spend them on profile borders. A border. For your profile.

Hank Ledger · Lead AnchorAround your face.

Hank Ledger · Lead AnchorAnd here's what gets me. The founder says the world isn't short of knowledge, it's short of motivation. So his answer was coupons.

Hank Ledger · Lead AnchorVerdict: it works. A thousand members, a Melbourne cafe, and a TikTok asking fans to guess the next city. Gold star, Luca.

Hank Ledger · Lead AnchorI hated studying too, folks. Nobody gave me pearls. They gave me a B-minus.
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