Live nowOn the air 24/7Watch live
Play

U.S.NO BULL

O3's Luca Yang built 24/7 study cafes for people who hate studying

Luca Yang quit a six-figure finance job after his online tutoring business took off; his O3 cafes now pay students in coins to study.

Photo: Petar Milošević · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0
▶ As it aired · U.S.

Watch it as it aired: Hank Ledger on this story, from No Bull with Hank at 8:18 PM ET. Cartoon anchors, real headline: the facts are South China Morning Post's, the jokes are ours.

At a glance

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

What BBN said about it

  1. Hank Ledger · Lead AnchorA man who hated studying has built study cafes that are open twenty-four hours a day, the South China Morning Post reports.

  2. Hank Ledger · Lead AnchorFolks, his company is called O3, and it says it has passed two million dollars a year in revenue with over a thousand paying members.

  3. Hank Ledger · Lead AnchorPoint one.

  4. Hank Ledger · Lead AnchorYou go to the cafe, you study, and the cafe pays you in O-coins, which you spend on drinks and food at the same cafe.

  5. Hank Ledger · Lead AnchorThat's a wage. That's a job where you do homework and get paid in a latte.

  6. Hank Ledger · Lead AnchorAnd I'm told the homework is the part you wanted to avoid.

  7. Hank Ledger · Lead AnchorPoint two.

  8. Hank Ledger · Lead AnchorThe app gives you three hours a week of free access, and if you want more time, you top up. You pay extra to sit quietly.

  9. Hank Ledger · Lead AnchorPoint three. The app also hands out pearls for every study session, and you can spend them on profile borders. A border. For your profile.

  10. Hank Ledger · Lead AnchorAround your face.

  11. Hank Ledger · Lead AnchorAnd here's what gets me. The founder says the world isn't short of knowledge, it's short of motivation. So his answer was coupons.

  12. Hank Ledger · Lead AnchorVerdict: it works. A thousand members, a Melbourne cafe, and a TikTok asking fans to guess the next city. Gold star, Luca.

  13. Hank Ledger · Lead AnchorI hated studying too, folks. Nobody gave me pearls. They gave me a B-minus.

▶ Watch BBN liveMore U.S. →

More Shorts

All videos →
  1. Photo: Alex Clausen · Public domain · Wikimedia Commons · altered by BBN
    ▶ As it aired · U.S.Ancient croc, Jets lose, William on Norton, voting suitRead the story
  2. Photo: Daniel Torok · Public domain · Wikimedia Commons · altered by BBN
    ▶ As it aired · U.S.Vučić concedes in Serbia; Trump and Obama trade jabsRead the story
  3. ▶ Interviews · U.S.Trump Rally Remarks: Lobbyist for Both Sides Says Normal and ScandalAbout this segment
  4. Photo: Eric. E. Castro · CC BY 2.0 · Wikimedia Commons · altered by BBN
    ▶ As it aired · U.S.New Stanford Prison Experiment ends on a hopeful noteRead the story
  5. Photo: 663highland · CC BY 2.5 · Wikimedia Commons · altered by BBN
    ▶ Short · U.S.93-year-old woman helps set trap for scam artist half her ageRead the story
  6. ▶ Interviews · U.S.Devil May Cry Season 2 Hits 100%, and So Does This Casserole DramaAbout this segment
  7. Photo: Benh LIEU SONG ( Flickr ) · CC BY-SA 4.0 · Wikimedia Commons
    ▶ Short · U.S.Sydney weather: anchor frets over New York's 2 percent rainMore about this Short
  8. ▶ As it aired · U.S.Five spooky skywatching targets for Halloween seasonRead the story
  9. ▶ Interviews · U.S.Japan's Anti-Bear Robot Dog Hacchan and a Fake Promo CodeAbout this segment
  10. Photo: Wilfredor · CC0 · Wikimedia Commons
    ▶ Short · U.S.Miami weather: 41 percent chance of rain, London fully commitsMore about this Short
Aired onNo Bull with HankHank's talking points. You didn't ask.About the show →

From the archive: everything BBN aired on Sunday, October 25, 2026 · the U.S. archive · all months