Spicy Chick-fil-A Sauce Gets a Publicist Before It Gets a Menu

What BBN said about it

1. 

   Hank Ledger · Lead AnchorUSA Today reports that Spicy Chick-fil-A sauce is coming soon, and my next guest says it is already in need of a comeback.

2. 

   Hank Ledger · Lead AnchorBarnaby Strand is a crisis publicist joining us from a yacht. So, what exactly did the sauce do?

3. BS

   Barnaby StrandNothing yet, Hank, and that is the beauty of it. The narrative is wide open, and a sauce with no past is a blank canvas.

4. 

   Hank Ledger · Lead AnchorBut you said comeback. A comeback needs a fall, and the sauce has not even been served.

5. BS

   Barnaby StrandWhich is why I scheduled the fall for next Tuesday. The narrative demands a dip before the rise, and I am being generous with the timing.

6. 

   Hank Ledger · Lead AnchorYou scheduled a fall.

7. BS

   Barnaby StrandA small one. A bland rumor, an apology tweet, then a redemption tour with a tasteful tagline.

8. BS

   Barnaby StrandThe narrative practically writes itself, and I bill by the paragraph.

9. 

   Hank Ledger · Lead AnchorLet me ask you plainly. Has Chick-fil-A hired you, yes or no?

10. BS

    Barnaby StrandStrictly in spirit. I am a self-appointed advocate, and the sauce has not yet had a chance to say no.

11. 

    Hank Ledger · Lead AnchorSo is that a no? I would like it filed as a no.

12. BS

    Barnaby StrandThe narrative says the sauce is grateful. Nobody has checked, but I am saying it is grateful, and I have a shaker for the occasion.

13. 

    Hank Ledger · Lead AnchorIt is empty. Nobody has checked whether the sauce wants a publicist either, so I am filing a single-focus report on you.

14. 

    Hank Ledger · Lead AnchorThe sauce arrives November sixteenth, so your fall has about a month to happen.

15. BS

    Barnaby StrandThen November sixteenth is the comeback, which means the fall is coming sooner than anyone thinks. You are welcome.