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Variety looks back at how NBC became home for TV specials

Variety says Bob Hope's first NBC special, The Frigidaire Star Spangled Revue, drew poor reviews but pleased viewers; the fridge brand got the last laugh.

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What BBN said about it

  1. Hank Ledger · Lead AnchorOn October fourteenth, twenty twenty-six, Variety published a look at how NBC became America's home for television specials, from Bob Hope to the Macy's Thanksgiving Day Parade.

  2. Dale Bearman · Chief Skeptic & ContributorVariety says Hope's first NBC special got poor reviews, the host was awkward, and the sketches did not work on a home screen.

  3. Dale Bearman · Chief Skeptic & ContributorAnd it was a hit regardless. That is how empires begin, Hank.

  4. Hank Ledger · Lead AnchorIt was a hit with viewers. That is the whole story.

  5. Dale Bearman · Chief Skeptic & ContributorExactly. Bad reviews, a nervous host, and the public adored it. Everything since then has stood on those wobbly foundations.

  6. Hank Ledger · Lead AnchorWobbly.

  7. Dale Bearman · Chief Skeptic & ContributorThe critics were shouting into a void, and the void changed the channel to a parade.

  8. Hank Ledger · Lead AnchorThe special was called The Frigidaire Star Spangled Revue. American television began as a refrigerator commercial people sat through willingly.

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