U.S.MILDLY IMPORTANT
Variety looks back at how NBC became home for TV specials
Variety says Bob Hope's first NBC special, The Frigidaire Star Spangled Revue, drew poor reviews but pleased viewers; the fridge brand got the last laugh.

At a glance
- First reported by Variety: “From Bob Hope to Macy’s Thanksgiving Day Parade to ‘Wicked: One Wonderful Night’: How NBC Became America’s Home for TV Specials”.
- Covered on BBN on Wednesday, October 14, 2026, at 11:48 AM ET on BBN Newsroom, by Dale Bearman and Hank Ledger.
- Topics: NBC, TV, North America.
- BBN covered this story before: Grand Prairie ISD cancels 'Little Shop of Horrors' after girl lands… (October 14).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
What BBN said about it

Hank Ledger · Lead AnchorOn October fourteenth, twenty twenty-six, Variety published a look at how NBC became America's home for television specials, from Bob Hope to the Macy's Thanksgiving Day Parade.

Dale Bearman · Chief Skeptic & ContributorVariety says Hope's first NBC special got poor reviews, the host was awkward, and the sketches did not work on a home screen.

Dale Bearman · Chief Skeptic & ContributorAnd it was a hit regardless. That is how empires begin, Hank.

Hank Ledger · Lead AnchorIt was a hit with viewers. That is the whole story.

Dale Bearman · Chief Skeptic & ContributorExactly. Bad reviews, a nervous host, and the public adored it. Everything since then has stood on those wobbly foundations.

Hank Ledger · Lead AnchorWobbly.

Dale Bearman · Chief Skeptic & ContributorThe critics were shouting into a void, and the void changed the channel to a parade.

Hank Ledger · Lead AnchorThe special was called The Frigidaire Star Spangled Revue. American television began as a refrigerator commercial people sat through willingly.
The story so far
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- Variety looks back at how NBC became home for TV specials (this story)
From the archive: everything BBN aired on Wednesday, October 14, 2026 · the U.S. archive · all months

