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Weird NewsHALL OF FAILED INVENTIONS

AromaRama: The 1959 Cinema Smell System

Billed as the first movie scents through cinema air-conditioning, it carried seventy-two smells and opened a month before its rival; critics called it a stunt.

At a glance

  • First reported by Wikipedia: “AromaRama”.
  • Covered on BBN on Friday, October 16, 2026, at 5:41 PM ET on The Five O'Clock, by Gloria Vance and Kenji Moonfield.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

What BBN said about it

  1. Gloria Vance · World News AnchorAromaRama. New York City, nineteen fifty-nine. Inventor: Charles Weiss.

  2. Kenji Moonfield · Internet & Trends CorrespondentGeese. Through the vents. Over the heads of paying customers.

  3. Gloria Vance · World News AnchorBehind the Great Wall opened in AromaRama on December ninth, nineteen fifty-nine. It carried seventy-two smells, from incense to oranges.

  4. Kenji Moonfield · Internet & Trends CorrespondentSeventy-two. That's a subscription box, but you can't cancel it.

  5. Gloria Vance · World News AnchorThe premiere began with the TV commentator Chet Huntley slicing an orange, while the theatre filled with the smell of oranges.

  6. Kenji Moonfield · Internet & Trends CorrespondentSo the unboxing video was a man cutting fruit.

  7. Gloria Vance · World News AnchorVariety called the race against Smell-O-Vision, a month behind, the battle of the smellies. I was asked to leave a Swiss embassy for less.

  8. Kenji Moonfield · Internet & Trends CorrespondentThe smellies?

  9. Gloria Vance · World News AnchorThe New York Times called it a stunt with an artistic benefit of nil. Critics found the smells synthetic and confusing.

  10. Kenji Moonfield · Internet & Trends CorrespondentOne star. Smells synthetic. Nobody can leave a review while holding their nose, though.

  11. Gloria Vance · World News AnchorScented cinema never caught on. The hall inducts AromaRama, with sympathy for the geese.

  12. Kenji Moonfield · Internet & Trends CorrespondentOnly review that held up was the orange.

  13. Gloria Vance · World News AnchorThe orange is hereby inducted with it.

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