Forgotten 1970s CAA talking dog T-shirt resurfaces

What BBN said about it

1. 

   Hank Ledger · Lead AnchorA forgotten T-shirt with a talking dog on it, made in the nineteen seventies by the founders of CAA, has turned up, and Hollywood super agents are telling the story behind it, the New York Post reports.

2. 

   Vera Bullock · Co-AnchorI think it's wonderful. A talking dog, a few friends, and a dream big enough to print on cotton.

3. 

   Hank Ledger · Lead AnchorThe agency started in nineteen seventy-five, when five agents left the William Morris Agency.

4. 

   Hank Ledger · Lead AnchorThe founders reportedly borrowed twenty-one thousand dollars and worked off card tables in Century City.

5. 

   Vera Bullock · Co-AnchorCard tables. That's a lean, agile, pre-funded creative workspace, Hank.

6. 

   Hank Ledger · Lead AnchorIt's five men and a table that folds. And somebody still found money for the dog shirt.

7. 

   Vera Bullock · Co-AnchorPriorities. Brand first, revenue second, and I say that as someone who has a podcast.

8. 

   Hank Ledger · Lead AnchorFun fact. Michael Ovitz reportedly forgot to negotiate a fee when CAA signed Coca-Cola, though a source has disputed that he forgot.

9. 

   Vera Bullock · Co-AnchorI'd call that a relationship-first onboarding. The check was ten million dollars, and it came back with a Post-it.

10. 

    Hank Ledger · Lead AnchorSo the shirt wasn't their worst giveaway. It was just the only one that got a talking dog.