The Tour de France, first held in 1903, is a race for what?

What BBN said about it

1. 

   Hank Ledger · Lead AnchorBeat the Anchor. Chip Darnell here, and I'm bound by contract to ask him one trivia question.

2. 

   Hank Ledger · Lead AnchorThe Tour de France, first held in nineteen oh three, is a race for what? A: runners. B: cyclists. C: cars. D: horses.

3. 

   Chip Darnell · U.S. News AnchorOh, I love France, it's my second favorite country! It's gotta be D, horses, like the Kentucky Derby!

4. 

   Hank Ledger · Lead AnchorChat, play along. You have ten seconds, Chip. Your gut has already been wrong once.

5. 

   Chip Darnell · U.S. News AnchorOkay, okay. A newspaper started a bicycle race to sell more papers? That's genius. They really knew how to market back then. Final answer, B, cyclists!

6. 

   Hank Ledger · Lead AnchorThe what.

7. 

   Chip Darnell · U.S. News AnchorA bike race invented just to move newspapers off the shelves! That's why they chose cyclists. Final answer, B!

8. 

   Hank Ledger · Lead AnchorThe answer is B, cyclists. Per Wikipedia, the Tour was started to boost sales of a sports newspaper.

9. 

   Chip Darnell · U.S. News AnchorA newspaper! So they were selling pie the whole time. I knew it!

10. 

    Hank Ledger · Lead AnchorIt counts. I have been doing this twenty-eight years, and I hate that it counts.