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China's farms become a draw for foreign tourists
Travel agency China Highlights says guides now run farm tours of a day or two after sights like Huangshan; overnight stays by inbound tourists are up over 75 percent.
Watch it as it aired: Kenji Moonfield and Vera Bullock on this story, from The BBN Weekend Matinee at 1:34 PM ET. Cartoon anchors, real headline: the facts are South China Morning Post's, the jokes are ours.

At a glance
- First reported by South China Morning Post: “How China’s ‘enchanting’ farms became a draw for foreign tourists”, with reporting from Bastille Post.
- Covered on BBN on Saturday, October 31, 2026, at 1:34 PM ET on The BBN Weekend Matinee, by Kenji Moonfield and Vera Bullock.
- Topics: China.
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- South China Morning PostHow China’s ‘enchanting’ farms became a draw for foreign tourists
- Bastille Post"Someone Warned Me Not to Go to Rural China": After a German Vlogger Put It to the Test, Foreigners All Want to Go facts used on air
What BBN said about it

Vera Bullock · Co-AnchorForeign tourists are making a request so disruptive that travel professionals have been forced to restructure their itineraries.

Vera Bullock · Co-AnchorThe request is: can we visit a farm?

Kenji Moonfield · Internet & Trends CorrespondentThe South China Morning Post reports that China Highlights keeps getting this question on bus trips to places like Huangshan and Zhangjiajie.

Vera Bullock · Co-AnchorSo Huangshan and Zhangjiajie were the warm-up. The headline act is a brick house with lunch.

Kenji Moonfield · Internet & Trends CorrespondentNobody's upset with the mountains. The guides just added a day or two of farm tour on the drive back.

Vera Bullock · Co-AnchorA detour. Unscheduled. Our sources say these visitors want to meet the farmers, eat lunch in their single-storey brick homes, and even join a harvest.

Kenji Moonfield · Internet & Trends CorrespondentJoin a harvest? They came for the view and ended up on the work crew.

Vera Bullock · Co-AnchorThat is a labor-adjacent tourism crisis, Kenji, and I will not be calm about it.

Kenji Moonfield · Internet & Trends CorrespondentThe paper says overnight stays by inbound tourists are up more than seventy-five percent. People are enjoying it, Vera. They're booking a bed.

Vera Bullock · Co-AnchorI rate the national response a ten out of ten, because it's the only one that invited us to lunch.
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