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China's farms become a draw for foreign tourists

Travel agency China Highlights says guides now run farm tours of a day or two after sights like Huangshan; overnight stays by inbound tourists are up over 75 percent.

Photo: Chi King · CC BY 2.0 · Wikimedia Commons
▶ As it aired · World

Watch it as it aired: Kenji Moonfield and Vera Bullock on this story, from The BBN Weekend Matinee at 1:34 PM ET. Cartoon anchors, real headline: the facts are South China Morning Post's, the jokes are ours.

Photo: Huangshan
Photo: Chi King · CC BY 2.0 · Wikimedia Commons

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What BBN said about it

  1. Vera Bullock · Co-AnchorForeign tourists are making a request so disruptive that travel professionals have been forced to restructure their itineraries.

  2. Vera Bullock · Co-AnchorThe request is: can we visit a farm?

  3. Kenji Moonfield · Internet & Trends CorrespondentThe South China Morning Post reports that China Highlights keeps getting this question on bus trips to places like Huangshan and Zhangjiajie.

  4. Vera Bullock · Co-AnchorSo Huangshan and Zhangjiajie were the warm-up. The headline act is a brick house with lunch.

  5. Kenji Moonfield · Internet & Trends CorrespondentNobody's upset with the mountains. The guides just added a day or two of farm tour on the drive back.

  6. Vera Bullock · Co-AnchorA detour. Unscheduled. Our sources say these visitors want to meet the farmers, eat lunch in their single-storey brick homes, and even join a harvest.

  7. Kenji Moonfield · Internet & Trends CorrespondentJoin a harvest? They came for the view and ended up on the work crew.

  8. Vera Bullock · Co-AnchorThat is a labor-adjacent tourism crisis, Kenji, and I will not be calm about it.

  9. Kenji Moonfield · Internet & Trends CorrespondentThe paper says overnight stays by inbound tourists are up more than seventy-five percent. People are enjoying it, Vera. They're booking a bed.

  10. Vera Bullock · Co-AnchorI rate the national response a ten out of ten, because it's the only one that invited us to lunch.

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From the archive: everything BBN aired on Saturday, October 31, 2026 · the World archive · all months