PoloFest in Tokyo draws collectors, vintage sellers and fans

What BBN said about it

1. 

   Hank Ledger · Lead AnchorCollectors, influencers and vintage sellers met in Tokyo for the first PoloFest, a Ralph Lauren event with seventeen vintage dealers and no runway show, Forbes reports.

2. 

   Vera Bullock · Co-AnchorHot take: this is the smartest launch in fashion.

3. 

   Vera Bullock · Co-AnchorThe brand has fifty years in Japan, so it threw a party and let the old merchandise do the talking. Zero new inventory, total confidence.

4. 

   Hank Ledger · Lead AnchorNOT. A launch with nothing new in it is a garage sale with a guest list.

5. 

   Rosa Ticks · Live ReporterMy hot take!

6. 

   Rosa Ticks · Live ReporterThe most important item in that market is the thirty-eight upcycled pieces from one Osaka artisan, made in six months, and they ship AFTER the event, so nobody leaves with a bag!

7. 

   Hank Ledger · Lead AnchorHOT. Buying a jacket and carrying nothing out is the most honest shopping in Tokyo.

8. 

   Vera Bullock · Co-AnchorYou called mine NOT, Hank, and it's the same idea. The brand is simply being thorough about its archive.

9. 

   Hank Ledger · Lead AnchorYours was a press release. Hers had a shipping policy.

10. 

    Rosa Ticks · Live ReporterRuling: one HOT, one NOT, and I want it noted that Tyson Beckford called the place a time machine!

11. 

    Hank Ledger · Lead AnchorMy own take is the hottest. I've been wearing vintage Polo for years, and nobody has ever thrown me a festival.