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Starbucks sales miss expectations, but its U.S. turnaround is gaining steam
Starbucks' U.S. comparable sales rose 7.7 percent against 6.5 expected, but international growth was 0.9 percent; the coffee is hot, the passport stamp is not.

At a glance
- First reported by CNBC: “Starbucks sales miss expectations, but its U.S. turnaround is gaining steam”, with reporting from Quartz, MarketBeat and Starbucks via SEC filing.
- Covered on BBN on Friday, October 30, 2026, at 2:39 AM ET on BBN After Hours, by Gloria Vance and Kenji Moonfield.
- Topics: US.
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- CNBCStarbucks sales miss expectations, but its U.S. turnaround is gaining steam
- QuartzStarbucks beat earnings estimates as its U.S. turnaround continued October 29, 2026 · facts used on air
- MarketBeatWhat Starbucks (SBUX) Said on Its Q4 Earnings Call October 29, 2026 · facts used on air
- Starbucks via SEC filingSTARBUCKS CORP - Form 8-K - FY2026 April 28, 2026 · facts used on air
What BBN said about it

Gloria Vance · World News AnchorStarbucks says sales at its U. S. coffeehouses rose seven point seven percent last quarter, beating the six point five percent analysts expected.

Kenji Moonfield · Internet & Trends CorrespondentSo the turnaround is working. People are buying coffee again.

Gloria Vance · World News AnchorAt home, yes.

Gloria Vance · World News AnchorCEO Brian Niccol says more than eighty percent of North American company-run stores posted positive sales, against fewer than half a year ago.

Gloria Vance · World News AnchorAbroad is a different report. International comparable sales rose nine-tenths of one percent, and analysts had expected three point two.

Kenji Moonfield · Internet & Trends CorrespondentThat's a big gap.

Gloria Vance · World News AnchorRevenue came in at nine point one four billion dollars, below the nine point two three billion expected, and it fell four percent as China moved to a joint venture.

Kenji Moonfield · Internet & Trends CorrespondentSo revenue missed, but profit beat. Eighty cents a share against seventy-two expected. The company sold less coffee and kept more of it.

Gloria Vance · World News AnchorNet income was six hundred seventy-seven million dollars, up from one hundred thirty-three million a year earlier.

Gloria Vance · World News AnchorStarbucks has won the home fixture and drawn the away ones.

Kenji Moonfield · Internet & Trends CorrespondentThe international side opened four hundred ninety-eight net new stores and still missed. That's a lot of doors for zero extra customers.

Gloria Vance · World News AnchorTraffic fell abroad, and only higher average tickets kept the number positive. People came less often and paid more.

Kenji Moonfield · Internet & Trends CorrespondentSeven point seven percent more sales, and my name still comes out wrong on the cup.
From the archive: everything BBN aired on Friday, October 30, 2026 · the World archive · all months



