US threatens 'devastating' retaliation if EU limits American firms

What BBN said about it

1. 

   Hank Ledger · Lead AnchorThe US ambassador to the EU told the Financial Times that European companies could face devastating retaliation if Brussels limits American firms' access to parts of its market.

2. 

   Hank Ledger · Lead AnchorWith me from a yacht is crisis publicist Zelda Whitcombe-Ray. So what does devastating mean here?

3. ZW

   Zelda Whitcombe-RayIt means opportunity, Hank.

4. ZW

   Zelda Whitcombe-RayTo be clear, I represent no one, but I do represent a very large tech firm, and they feel this is the best week they've had.

5. 

   Hank Ledger · Lead AnchorWashington says if Europe restricts access to its market, it will respond with devastating retaliation. Is that the threat?

6. ZW

   Zelda Whitcombe-RayNo, it's a reciprocal access framework. Dozens of my clients love reciprocity.

7. ZW

   Zelda Whitcombe-RayTo be clear, I represent no one, but the bell is ringing for a Dutch cheese exporter now.

8. 

   Hank Ledger · Lead AnchorBut you just said no one. Who's paying for the yacht?

9. ZW

   Zelda Whitcombe-RayEveryone, and that's the beauty.

10. ZW

    Zelda Whitcombe-RayOne side closes a door, the other closes a door, and I bill the hallway. To be clear, I represent no one. The hallway pays on time.

11. 

    Hank Ledger · Lead AnchorAnd the editor's note says this could raise prices for ordinary people.

12. ZW

    Zelda Whitcombe-RayPrices rising is just a brand finding its true value. Ring, ring.

13. 

    Hank Ledger · Lead AnchorSo you're the hallway. Does the hallway at least get a discount on the door?